The rebranding process often entails restructuring a brand’s message to reflect market trends and spark a brand’s momentum generating buzz. Whether in the form of repositioning, renaming, or even adapting a new logo, the rebranding process strives to put a new spin on an old brand identity.
While rebranding should be forward-looking, it is sometimes poorly executed. Rebranding should be influenced by changes in consumer desires, yet there are numerous cases where rebranding is a result of a marketer’s personal perception of brand fatigue.
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A solid brief can make or break a marketing campaign. The brief provides a solid foundation to ensure that an internal or external team is aligned to execute the strategy. Follow the steps and download our free and comprehensive marketing brief to align your brand’s processes.
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In a world where everything is digital, screens are beginning to replace face-to-face interaction. And with that lack of face-to-face interaction, brands like Amazon, Target, and Spotify have turned away from segmentation marketing and towards personalized marketing tactics - using data every step of the way.
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Every marketing campaign begins with a simple question: Who? For decades, the answer to this question has revolved around outward characteristics of an individual. What is their race? How old are they? What’s their gender? For marketers, segmenting an audience based on demographic data has always been simple, accessible, and affordable.
However, the world is not that simple. Not everything is black and white.
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