The Marketer's Secret Weapon | Setup Blog — Setup®

#5QsforCMOs: Jonathan Karron – National VP, Brand & Digital Marketing of Boys and Girls Clubs of America

#5QsForCMOsSetup - marketing matchmakersOctober 26, 2015#5QsForCMOs, "Jonathan Karron", CMO, MarketingComment

Big Marketing Agencies Are in Big Trouble

Marketing Industry/TrendsOctober 23, 2015 Comments

#5QsForCMOs: Jo Ann Herold – CMO of Interface

#5QsForCMOsSetup - marketing matchmakersOctober 20, 2015#5QsForCMOs, CMO, "Jo Ann Herold", Marketing Comments

Multi-Agency Marketing Model - Infographic

Marketing Industry/TrendsSetup - marketing matchmakersOctober 8, 2015marketing agencies, multi-agency model, infographicComment

Insights From Our #MarketersBreakfast

Setup News/EventsSetup - marketing matchmakersSeptember 17, 2015#MarketersBreakfast, #MarketerInsights, The Evolution of Marketing, ATL marketers, AgencySparks events Comment

The Marketer's Secret Weapon: Introducing Our New Services

Press, Setup News/EventsAugust 27, 2015new services, marketers secret weapon, business case development, talent placement, marketing ecosystem planning, compensation negotiation, agency vetting and review, RFP developmentComment

How to Manage The Multi-Agency Model

Marketing Industry/TrendsJuly 24, 2015multi-agency model, Specialist agencies, ful-service agencies, AOR model, agency-client relationship, types of agenciesComment

Why Setup is sponsoring 48in48

PressSetup - marketing matchmakersJuly 21, 2015AgencySparks, volunteering, 48in48, Atlanta non-profitsComment

3 Awesome Analogies That Explain Specialist vs Full-Service Agencies

Marketing Industry/TrendsSetup - marketing matchmakersJuly 15, 2015analogy, AgencySparks, Specialist agencies, ful-service agencies, types of agenciesComment

A Recap of Our Peer Marketers Breakfast

Press, Setup News/EventsSetup - marketing matchmakersJune 25, 2015#MarketersBreakfast, CMOs, Senior-level marketers, ATL marketers, Atlanta, AgencySparks events Comments

The Ultimate Onboarding Guide for a New Agency

The Ultimate Onboarding Guide for a New Agency

Avoid messy breakups by selecting the right agency the first time. Find and select a marketing agency using this free and detailed Agency Onboarding Guide.

Marketing Industry/Trends, Marketing ResourcesSetup - marketing matchmakersJune 17, 2015agency match, agency onboarding guide, agency-client relationship, Advertising Agency Selection, types of agencies, scorecard, breakup, Agency 101, positioningComment

The Easiest Way to Find Out If You're Compatible With an Agency (Before The Pitch Process)

Marketing Industry/TrendsJune 16, 2015agency match, pitch process, agency processComment