What Marketers Can Learn from the TikTok Boom?

With the video capabilities of the beloved Vine platform, the sharing capabilities of Facebook, and the meme capabilities of Twitter, TikTok has other social platforms running scared (and even attempting to create worthy competitors like the failed Lasso and the upcoming Reels).

What can marketers learn about consumers from TikTok’s speedy rise?

What Should Onboarding Look Like?

Have you ever worked for an advertising agency? If you have, chances are you can reflect upon your onboarding at that agency for a brief moment. Chances are it wasn’t very involved and everyone at the agency was extremely busy. Perhaps they provided you a few guidelines, rules and paperwork, but then they likely threw you right into the work. Agencies tend to run lean, so by the time they decide to actually make a new hire, they really need that new hire to be working and producing immediately.

If you haven’t worked for an agency, perhaps you’ve had a similar experience at some point in your career. Most working people can relate to subpar onboarding experiences.

So, what should onboarding look like?

Marketing Industry/TrendsSetup - marketing matchmakersJuly 28, 2020onboarding, onboard, hire, human resourcesComment

From Sourdough Starters to Building a Deck | What is Your Marketing Makeover?

While COVID-19 has certainly devastated the world and altered what people and businesses consider “normal” in their day to day, the virus looks like it is here to stay (at least for a while), and this is our new “normal.”

What does this mean for businesses?

Marketing Industry/TrendsSetup - marketing matchmakersJuly 7, 2020Comment

Social Media Day | The Power of Social Media in 2020

The evolution of social media has defined generations. Just like older generations grew up knowing the same references from Ed Sullivan, Johnny Carson, or Cheers - Millennials and Generation Z are quoting references from vines and memes, and now, TikTok to one another.

Over the past few months, social media’s importance has grown and has even taken a different tone in 2020.

Opinion | Brands: There May be a Better Way than the RFP to Find an Agency

The RFP process tends to be stale and can neglect the factors that usually make relationships sustainable and mutually beneficial. As advocates of connection and matchmaking, we believe an investment in discovery around the people-element (chemistry, communication, and capabilities) is equally crucial when determining a future agency partner.

Building Chemistry in the Agency-Client Relationship

What we know from love in movies and real life is that chemistry cannot be manufactured or taught. However, since marketing is a human-to-human business, and it is more effective for brands to select the right partner the first time, brand and agency representatives can learn to invest in people and develop objectives to form better partnerships.

Here are the steps to developing chemistry in a business partnership:

The No-Cookie Diet: Life after 3rd Party Cookies on Chrome

Since Google announced that they would be slowly phasing out support for third party cookies on their Chrome Browser, marketers have had an array of responses.

Current business practices may not be harmful to consumers, but they can certainly feel invasive - what are the benefits of this decision and how will it shape future marketing initiatives?

A Marketer’s Alternatives to Physical Networking

Humans are social creatures, and, whether or not networking is beneficial to advance your career or company, the toll of distancing has left people lonely and isolated, negatively impacting their mental health. The CDC recommends connecting with one another to cope with stress.

The following are tips to connect and network within and outside your company during this trying time.

Adapting Under Pressure: A Guide for Marketing Leaders

Marketers are masters at observing and adapting to consumer needs. But, when a drastic change such as a pandemic alters the natural order of processes, preferences, and plans, how can marketers, let alone marketing leaders, adapt under the pressure?

While no one has the playbook to the perfect response, employees are looking to leaders to provide support, reassurance, and guidance during this challenging time. Here are best practices for leaders to consider when looking to provide that much needed support.

Virtual Marketing: The Relevance of Email

Since the last three months have been a hodgepodge of brands invading inboxes with COVID-19 updates and supportive messages, it is important for marketers to stand out from their competitors, but not abuse this powerful tool.

Here are some email marketing practices to keep in mind during the pandemic:

Starting a New Job During a Global Pandemic

Amanda Thompson, the Chief Operating Officer of Setup, shares her experience starting her new role remotely during a pandemic and how leaders can best onboard their new employees.

How to Pivot Marketing Strategies During a Difficult Time

Rewiring established systems and pivoting in a new direction is no easy task, but almost seems unavoidable in today’s business climate. Since most companies are currently being put to the test and need to make a change, we asked innovation experts Kacie Lett, the SVP of Strategy, and Robert Berris, the SVP of Innovation, from the innovation and growth firm Three Five Two for their thoughts on how brands can best pivot procedures during a difficult time.