With the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one.
Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”
Read MoreWith everyone scrambling to adjust their lives to a new schedule / routine due to COVID-19, here is some advice for employees and company leaders alike on best practices to balance work and day-to-day life from the comfort of your home.
Read MoreConsumers are adopting voice assistants at a rapid pace because they allow us to interact with technology on our terms—verbal communication.
Nebo Agency breaks down the current trail blazers in voice and how voice can be an effective addition to your company’s marketing strategy.
Read MoreTraditional media is often overlooked or “on trial” for not being an effective marketing strategy. Since digital media is apparently easier, cheaper, and more accessible, advertising through traditional platforms like print or television have, consequently, decreased over the past decade.
Despite the flair and benefits of new media marketing, traditional marketing campaigns still have their place in a company’s marketing strategy.
Read MoreWhether it’s for the food, party, friends, or actual game, it is no surprise that the Super Bowl is a major spectacle for sporting and avid commercial-watching fans alike. When viewing the Super Bowl, you can expect to see classic beer, car, and snack brands (looking at you, Doritos) representing proudly, but what about other brands?
Are there other days where brands can shine?
Read MoreHow often have you heard someone or even had the thought, “Millennials…” under your breath with a scoff. Whether it’s happening consciously or not, the oldest millennials are well into their late 30’s and aren’t the stereotypical media crazed teen texting during dinner…
While each generation certainly has their pros and cons, what are the common misconceptions that make marketers turn a blind eye? And what opportunities are marketers missing out on with some demographics?
Read MoreContent creation establishes your brand, influences marketing strategy and campaigns, emphasizes your brand values/message, and displays your digital marketing capabilities/product offerings. In this cluttered marketing world where the consumer is given an endless list of companies to choose from, creative content may be the very thing that diversifies your company.
If you do have your content marketing calendar set, more power to you and your marketing efforts. Even still, take a look at our content checklist to be sure you have covered all of your bases!
Read MoreCongratulations - you landed your next gig! And, like anything new, you’re probably experiencing a range of emotions - both good and bad.
No need to worry, we’ve all been there before.
Whether you’re hired as the new VP of Marketing or Marketing Manager, we collected expert advice from marketing leaders to prepare and guide you in your next role!
What advice would you give to marketers who are new to their role?
Read MoreDespite the launch leading to a number of computer crashes and frustrated fans, the streaming platform surpassed expectations and competitors by garnering up to 15 million subscribers by Thanksgiving day.
What can brands learn from Disney+’s dominance in the streaming industry to make a splash in their own?
Read MoreHoliday shoppers spend an average of $1,007.24 each during the Thanksgiving weekend, making it the largest shopping weekend - especially online shopping, accounting for over $7.9 billion of online sales in 2018 - of the year.
For most marketers, preparation for Black Friday and Cyber Monday campaigns takes place weeks in advance.
Setup asked a few retailers from all industries and backgrounds about their experience preparing for the big day(s) - giving us a behind the scenes look into a marketer’s preparation for Black Friday and Cyber Monday…
Read More88% of legacy banking organizations fear losing revenue to financial technology companies in areas such as payments, money transfers, and personal loans. How can traditional retail bankers rise to the challenges that emerging fintech companies present?
We asked fintech experts from eVestment, Flywire, Swarm Agency, and Response Media for advice on what marketing leaders in the banking industry can do to stay relevant. Here’s what they said…
Read MoreNovember 19th marks International Men’s Day - a day focused on men’s and boys’ health, improving gender relations, promoting gender equality, and highlighting male role models.
The following ads from AXE, Bonobos, and Gillette capture the gravity young men face in society by challenging relevant stereotypes and encouraging a community of responsible men with humanitarian values.
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