The last time there was a battle near Atlanta, the city ended up in flames. This time, a blue wave washed over Atlanta for the Super Bowl LIII weekend. In the weeks leading up to the Super Bowl, Pepsi took over Coca-Cola’s turf, along with other foes to Atlanta-native brands, made their presence known.
How does a brand respond to such monstrosities? When their hometown, their sanctuary, is quickly overtaken by competitors?
Read MoreMarketing is constantly evolving. In the past, keywords, SEO, experiential, AR/VR technology, live video, and social platforms have turned marketers’ heads. Now, marketers are trying to implement more and more voice search technology as it grows in popularity.
Each year brings some new invention that reshapes the marketing world. Marketers need to willingly evolve their marketing strategy as their priorities shift and technology evolves. Based on trends and performances in 2018, here are three marketing trends to keep an eye on in 2019.
Read MoreJust like how a marching band has multiple sections to sound good, a marketing agency has multiple departments to function properly. Navigating the different roles and purposes of each department can get confusing and overwhelming, however.
Here is a simple breakdown of some typical agency departments (and the roles within) for those interested in working in/for a marketing or advertising agency.
Read MoreWhen do you need to stop using your in-house team for every project and hire a marketing agency? Finding an agency who is an expert in your industry with a hefty skill set may be difficult at first, but with the proper guidance, it is just what you need to succeed.
Read MoreOver the past year, AgencySparks has written over 50 blogs highlighting major marketing trends. In providing senior-marketers with the advice and resources they need to stay on top of their industry and maintain successful relationships with their marketing agency partners, there are a number of blogs that stand out.
Read MoreWhether it was underestimating the budget, having a lack of process, or missing the mark on campaigns...marketers could definitely do better in this next year. It’s time to set some solid resolutions and work towards achieving them in the new year.
New Year's resolutions typically include exercising, cleaning, eating healthy, being more active, and focusing on self. The following tips put a marketing spin on the usual New Year’s resolutions to help marketers make the epic, game-changing moves for their brand in 2019.
Read MoreThe holidays are swiftly approaching and you don’t have a gift for your marketing team. Your co-workers are nice. Past happy hours have been enjoyable, but who are they outside of work and what do they even like?
No one co-worker is the same, so we compiled a list of gifts for the different types of marketers found in your office space.
Read MoreSince its ”humble” beginnings in the 1950s, Black Friday has cemented itself into our yearly festivities. People prioritize it, gather together, and camp out just to await the special deals that will define their holiday experience. This tradition is a day created for and centered around consumers and consumerism.
We all know Amazon sales soared, but which brands were the unsung heroes of Black Friday? What did we learn from their creative deals?
Read MoreIt’s a no brainer that marketing is the least important department in the C-suite. They’re like the appendix or the wisdom teeth of the body - useless, take up too much space, and cost a fortune to maintain or remove. With their booze and their boisterous personalities, it’s no use funding a department that makes strategic decisions solely based on fluffy, unsubstantial metrics.
If you’re still on the fence and find “value” in marketing, below is just the beginning of what is an endless list of unforgivable and unnecessary burdens marketing bestows on companies. Here is why marketing is ruining your business…
Read MoreWhether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.
This is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?
Here are five tips to keep in mind when preparing for an annual performance review…
Read MoreBetween the APIs, ROIs, and BOPUS mumbo jumbo, there is a lot going on in the marketing world. But instead of saying TTYL (talk to you later) and leaving you guessing about these mysterious phrases, we are here to demystify the masses.
Here are the most important acronyms you need to know in the agency world.
Read MoreAs a part of the AgencySparks vetting process, we interview agencies to determine the health of their current or past relationships. Over the course of 45 sets of interviews conducted, we have found a reoccurring theme - agencies who are “order takers” tend to have weaker client relationships.
Agencies need to become challengers in order to offer their client’s the best solutions.
The Challenger Sale Approach, which is based off of Matthew Dixon and Brent Adamsons book “The Challenger Sale: Taking Control of the Customer Conversation,” is a method to help salespeople (or agencies) build healthy relationships with clients by challenging them.
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