#MarketingMixer | Ins[peer]ation Discussion Recap
As marketing matchmakers, Setup has traditionally hosted a quarterly #MarketersBreakfast to connect client-side and agency-side marketers. Given current gathering regulations, we pivoted to virtual bi-monthly #MarketingMixers to inspire, educate, and bring together marketers.
Our November #MarketingMixer focused on providing an avenue for marketers to share their trials and triumphs during 2020. This intimate event allowed marketing professionals to network directly with one another in breakout rooms, and then share their successes and obstacles with one another in the main room. Marketers walked away with new insights, connections, and the desire to learn more from different industries and perspectives.
The three discussion questions were as followed:
What is a goal or vision you had in March/the beginning of COVID, and how has that goal progressed? What was your strategy? Has it changed? Are you where you thought you’d be 8 months later?
Please share a specific obstacle in your business during the last quarter (or two), and how you/your team problem-solved to get around it.
Describe a recent scenario where you needed to get a certain person/stakeholder on board with your business plan(s), and how you approached persuading them. This could be a boss, a cross-functional colleague, a vendor, a partner, etc.
Key discussion points:
Collaboration
The overall sentiment was that people are finding new ways to adapt to challenges presented, and, although they have faced severe obstacles, they are closer to their teams now more than ever due to an increase in transparency and openness to collaboration and new ideas.
Mental Health
Jane Duncan from The Variable mentioned how in her breakout room with Tim Hernquist (in charge of Product and Business Management at Jabra), they discussed not only prioritizing their team’s mental health, but their client and consumer’s mental health. She called out that there needs to be an emphasis on “concentration, collaboration, and communication” as people on all ends of the consumer journey continue to face problems.
Product Development
Not only marketers, but entire departments within companies are reinventing themselves. There is more attention to supply chains and product development to ensure inventory is stocked based on changing consumer preferences.
Industry Responses
Industries are responding and communicating changes differently depending on Covid’s impact. One thing for certain is that everyone is adapting and innovating. To get specific industry updates, check out these interviews with marketing leaders from the:
“It’s great to pause and talk to other marketing and advertising executives.”
“I have actually enjoyed the video chats more than in-person socials when they are done right - as this was - so people get to know new people and are less likely to talk to the same people they already know. The questions for conversation starters were great. The breakout rooms were great and I met some people I would love to stay in touch with.”
Upcoming Events
The #MarketingMixers provide opportunities for marketers to learn and connect virtually in a stress-free environment.
Past #MarketingMixers
The Bright Side featured the Chief Marketing Officer (CMO) of Piedmont Healthcare, the Executive Vice President (EVP) Business Strategy and CMO at Citrix, and the Chief Global Digital Consumer and Customer Experience Officer at The Kellogg Company. These three executives shared the positive and negative impacts the virus has had on their businesses.
Learn more + watch the video - #MarketingMixer | The Bright Side
The Capability Showcase gave our partners a platform to share an exclusive behind-the-scenes look into their process and gave viewers the opportunity to experience 14 different case studies from established brands in 90 minutes.
Expert agency presenters walked participants through their dynamic approaches and successful strategies to pull off extraordinary campaigns.
Learn more + watch the video - #MarketingMixer | The Capability Showcase
Network + Learn with Melissa Proctor was a virtual interview and networking event featuring the Atlanta Hawks and State Farm Arena Chief Marketing Officer (CMO), Melissa Proctor.
Learn more + watch the video - #MarketingMixer | Network + Learn with Melissa Proctor Recap
Want to connect?
If you would like to know more about Setup, connect with us!
We believe in connecting marketers in various ways, so let us connect you to the perfect marketing agency to suit your needs, to different industry marketers to learn from, and/or to relevant job roles/positions to grow your career. We are here and ready to make more marketing matches for you.
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