A Personal Look at the Financial Services Industry

At Setup, we are in a unique position where we talk to Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their school of thought, advice, and noticeable trends. We recently spoke to Karen Doyle, a Senior Content Writer at Hiscox USA, and Erich Meier, the Director of Marketing at Priority about the Financial Services Industry. Since we wrote a blog over a year ago about the Financial Services Industry, we wanted to know the latest scoop and if any priorities changed.

Industry BlogsSetup - marketing matchmakersMay 2, 2023industry blog, financial industryComment

Setup Partner Feature | Morrison

Amanda Forgione, the CEO of Morrison, shares her secret to sustaining successful partnerships with Clients and how her time at Morrison has been instrumental to her growth as a person.

Setup Partner FeatureSetup - marketing matchmakersApril 27, 2023partner feature, agency featureComment

@AlexisfromSetup's Top 5 Ad Picks This Week

Setup’s Business Development and Marketing Associate, Alexis Quarcoo, has an ongoing series on her Twitter account, @Alexisfromsetup (please follow!), where she highlights her favorite ad of the week. She is drawn to ads that stand out creatively, have captivating and thought-provoking messaging, or are just plain funny. Check out this compilation of the latest top 5 ads (in no particular order) she believes you need to see!

Madeline EvansApril 25, 2023Comment

CMO Spotlight | Jaime Punishill - nCino

Setup Founder & CEO, Joe Koufman, virtually sat down with Jaime Punishill, the Chief Market Officer at nCino to discuss his appreciation for the New England Patriots, his trend forecasting ability, and his leadership philosophy.

CMO SpotlightSetup - marketing matchmakersApril 20, 2023CMO SpotlightComment

What Clients Want From Their Agencies | Marketing Relationship Survey Data

In the 2022 Setup Marketing Relationship Survey where we surveyed over 300 Marketing respondents, we discovered that Clients care about communication, transparency, being understood, and more. What can both Clients and Agencies do to secure a better business partnership?

6 Benefits of Mentoring Young Marketers

Setup CEO and Founder, Joe Koufman, recently won the Jana Ferguson Mentorship Award at the 66th AMY Awards, which is the American Marketing Association - Atlanta Chapter annual celebration of the finest marketers in Atlanta and the Southeast. This award led to Koufman reflecting and sharing the reasons why mentorship is so beneficial.

Marketing Career AdviceSetup - marketing matchmakersApril 11, 2023mentorshipComment

CMO Spotlight | Kevin Thompson - Grace De Monaco

Setup Founder & CEO, Joe Koufman, virtually sat down with Kevin Thompson, the CMO at Grace De Monaco, Princess Grace Foundation USA, and Grace Influential, to discuss how Tina Turner and Tom Ford inspire him, how past campaigns with Barneys New York and Sotheby's International Realty have helped shaped his career, and more.

CMO SpotlightSetup - marketing matchmakersApril 6, 2023CMO SpotlightComment

AI, Web3, and ChatGPT: What it means for you and me

Although there was a clear shift from last year’s Web3 and cryptocurrency heyday to today’s sexy new artificial intelligence chatbots (ChatGPT and Google’s Bard being the industry leaders), Web3 veterans have made it clear that they aren’t going anywhere. Evan Rosenthal, the Business Development Manager at Setup, shares his thoughts on rising technology and what that means for marketers.

Marketing Industry/TrendsSetup - marketing matchmakersApril 4, 2023chatgpt, AI, web3Comment

In This Dame and Age | Women's History Month Contribution Blog

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Read advice and stories from powerful female thought leaders from Hiscox, Georgia Oak Partners, and Northwest Pump in this Women’s Contribution Blog.

Women in MarketingSetup - marketing matchmakersMarch 28, 2023Comment

CMO Spotlight | Laura Goldberg - Constant Contact

Setup Founder & CEO, Joe Koufman, virtually sat down with Laura Goldberg, the CMO at Constant Contact, to discuss how to trust your intuition, the beauty of simplicity and consistency, and the importance of integrity.

CMO SpotlightSetup - marketing matchmakersMarch 23, 2023CMO SpotlightComment

In This Dame and Age - #ShareYourStory Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies. Our most recent In This Dame and Age event encouraged women from all backgrounds to #ShareYourStory.

An hour of networking and discussion led to 4 key points women, and all marketing leaders, should keep in mind.

Setup News/Events, Women in MarketingSetup - marketing matchmakersMarch 21, 2023eventsComment

Top 5 Ads to Empower Women for #InternationalWomensMonth

We love a brand that takes a step back to recognize and celebrate their audience. For International Women’s Month, Setup features five brands that shifted their messaging to empower women - young and old - to embrace their strengths and rise above all odds.

Women in MarketingSetup - marketing matchmakersMarch 14, 2023women in marketing, advertisementsComment

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