AI Makes Content Easier, but Human Judgment Determines Needs to Define What Resonates

Thanks to AI, marketers are creating more content, more quickly, and with fewer resources. A single brief can become a blog, email, social post, video script, and dozens of personalized variations in a fraction of the time it once required.

But producing more content does not necessarily make a brand more distinctive, credible, or visible…or the quality of that content good. This article explores how marketers can determine when to utilize AI and also how to get noticed by consumers.

Marketing Industry/TrendsSetup - marketing matchmakersAugust 11, 2026AI marketing, AI, LLM, chatgptComment

AI, Web3, and ChatGPT: What it means for you and me

Although there was a clear shift from last year’s Web3 and cryptocurrency heyday to today’s sexy new artificial intelligence chatbots (ChatGPT and Google’s Bard being the industry leaders), Web3 veterans have made it clear that they aren’t going anywhere. Evan Rosenthal, the Business Development Manager at Setup, shares his thoughts on rising technology and what that means for marketers.

Marketing Industry/TrendsSetup - marketing matchmakersApril 4, 2023chatgpt, AI, web3Comment