Email is one of the most critical outreach tools in a Business Development Representative’s tool belt. Adding personalization to emails can be a great way to start building relationships with prospects and potential clients, and increase your chances of standing out. This blog outlines three ways you can start incorporating personalization into your outbound email outreach.
Read MoreSetup Founder & CEO, Joe Koufman, virtually sat down with Devika Mathrani, the Chief Marketing and Communications Officer at NewYork-Presbyterian, to discuss the importance of integrity and communication in business, her ability to energize and activate her team members, and how Maya Angelou inspires her.
Read MoreLeveraging machine learning, GA4 provides marketers with real-time insights into customer behavior, preferences, and motivations, making it easier for them to take action to drive growth. Some of the new features of GA4 include enhanced tracking, predictive analytics, deeper integration with Google Ads, and greater privacy controls.
Sarah Woodward, the EVP of Growth at Three Five Two, shares with Marketers everything they need to know to prepare.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Akerho "AK" Oghoghomeh, the Senior Vice President & Head of Global Marketing at Beyond Meat, to discuss the importance of saying “yes” more often, the influence of his chemical engineering background in marketing, principles of being a good leader, and more.
Read MoreSuper Bowl LVII, or what people are calling the "Booze Bowl," also brought new partnerships, relationships, and marketing behaviors.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Michael Smith, the Chief Marketing Officer at NPR, to discuss how he seamlessly meshes creativity and analytics, his appreciation for the book How to Win Friends and Influence People, and more.
Read MoreThree years after our last Speed-Dating breakfast, we were finally able to return to our favorite and most cherished in-person event!
With glitter hearts decorating the tables, and guiding questions to spark the romance, we kicked off the love-filled event with several agency partners and clients like Papa Johns, Orkin, Jabra, and more.
Read MoreIn order to know and understand your prospects, you have to speak to them. What’s the quick and easiest way to capture thoughts and tone? A call. Here are 4 tips on how to master the art of cold calling so that your business strategy can be as efficient and effective as possible.
Read MoreBased on Setup’s 2022 Marketing Relationship Survey, Clients are leaning towards more generalist agencies and working with more in-house teams. Clients also disclose the qualities that make up an ideal Agency partner and why certain partnerships end.
Read MoreTime and time again, marketers are told to listen to the consumer. We can learn what they like based on trends, analyzing consumer data, copying competitors, but, after all of the research, how do you apply what you know to create a successful User Experience?
It may be easier to develop a creative or engaging experience in person, but how can marketers optimize their UX tools online?
Read MoreOriginally created in 1994 with a short resurgence in the early 2010’s, QR codes once felt like a useless ex who kept coming back time after time with nothing to offer. After technological advancements, most consumers adopting a smartphone, and a raging pandemic in 2020 that changed the way we live, it looks like QR codes have made an official comeback and that they’re here to stay.
Read MoreIn the 2022 Setup Marketing Relationship Survey, Clients and Agency representatives shared why their partnerships came to an end. Though the reasons may be similar, it’s the order of those reasons that are so disparate. Where is the disconnect between the two parties and how can communication improve so that there is more alignment?
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