In This Dame and Age | Leadership Styles Event Recap

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host virtual discussions and connect women marketing leaders with one another.

The latest event about exploring and leveraging different Leadership Styles was attended by agency leaders and brand representatives from companies such as Invesco, The Honey Baked Ham Company, Great Clips, Slutty Vegan, and more.

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3 Things to Chew On | How The Snack and Beverage Industry Maintains Relevancy

New trends brought on by the pandemic and social media have forced the Snack and Beverage industries to pivot in order to meet the demands of their changing consumer base.

As information becomes more widespread and consumers are becoming more selective, snack and soda brands are evolving to stay relevant by changing product development, brand identity, and marketing.

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The Guides to New Marketing Roles

Stepping into a new marketing role can be challenging. Luckily, we’ve researched and collected information from interviews with marketing leaders who were once in your shoes to give you a step-by-step outline of what to expect and how to achieve your goals. Check out our free guide on New Marketing Roles, starting with Guide to a New Role | Director of Marketing!

CMO Spotlight | Julie Bowerman - Kellogg Company

Setup CEO, Joe Koufman, virtually sat down with Julie Bowerman, the CMO of Kellogg Company, to share about her empathetic leadership style, prioritizing work-life balance, and her friend, Jo Ann Herold’s, new book, Living on a Smile.

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#MarketersBreakfast - Fostering Human Connection

At Setup, we love to facilitate environments where people can network and embrace themselves freely, so our #MarketersBreakfast for August 2022 was all about “Getting Back to the Basics to Find Human Connection.”

At this breakfast, no one was a stranger.

With a balance of attendees from both marketing agency and brand leadership teams, the breakfast consisted of open networking and an “improv” activity led by Setup’s Marketing Manager, Madeline Evans, who is actively teaching and performing improv professionally in Atlanta.

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Setup Partner Feature | Capitol Media Solutions

JT Hroncich, the Managing Director at Capitol Media Solutions, shares how CMS serves as a tool for both marketing agencies and clients who need media planning and buying, but do not have the budget for a dedicated media department or person. He also shares how he leads his company as a leader, with trust and respect. Read more about Hroncich and CMS…

Setup Partner FeatureSetup - marketing matchmakersAugust 24, 2022agency featureComment

What Do Clients Look for in Marketing Agencies?

At Setup, we live in the world between marketing agencies and brands, connecting the two and consulting them on how to work effectively together. In any partnership, it’s important to understand and articulate the expectations one group has of another.

The following list includes five notable traits marketing leaders from Great Clips, Atlanta Hawks, Randstad, CrowdStreet, and NCR expect from their marketing agency partners.

4 Lessons Brands Taught Us When They Became “Cool”

Fashion trends are cyclical in nature, constantly going in and out of style. There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. The strategies these once undesirable brands used to thrust themselves into the fashion spotlight are applicable to marketers everywhere.

Here are four takeaways from notable brands' marketing campaigns that have impacted their resurgence:

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5 Ways Marketers Get C-Suite Buy-In

Proving marketing’s value to other departments or the C-Suite can seem like a futile effort. When there is a disconnect across departments and a marketing campaign’s KPIs are vanity metrics, the first touchpoints in a long running brand awareness ploy, or the foundation of what’s to come - it can be hard for the C-Suite to see the full picture to get on board.

That’s why we reached out to marketing leaders from Danone, LEARFIELD, RE/MAX, Stratasys, and Invesco for answers on how they team up with their company’s leaders to get C-Suite buy-in and financial support.

Marketing Industry/TrendsSetup - marketing matchmakersAugust 9, 2022C-Suite, marketing valueComment

CMO Spotlight - Laura Trotter | Equifax

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Setup CEO, Joe Koufman, virtually sat down with Laura Trotter, the Chief Marketing Officer of the USIS Division of Equifax to share how she values and maintains her relationships, how her superpower helps her rebound from failure, and more.

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Setup Partner Feature | Look Listen

Kit Hughes, the Co-founder and CEO of Look Listen, shares how his goal to work for a human-centered marketing agency led to him co-founding Look Listen, an agency that cares and creates work with substance.

Setup Partner FeatureSetup - marketing matchmakersJuly 28, 2022agency partnerComment

5 Key Tips to Unlocking Killer Content | 2022 Digital Summit Recap

Last week, the Digital Summit Conference came to Atlanta! Marketers from every stage in the marketing career path attended to network and gain knowledge from experts about current marketing industry trends.

There were countless presentations highlighting how marketers could better optimize their content strategy. Here are five key takeaways that marketers need to implement in order to unlock engaging content.