Setup CEO Joe Koufman virtually sat down with Angela Johnson, the Vice President of Marketing for The Krystal Company. The full conversation covers her career path from falling in love with the food industry working for companies like Arby's and Church's Chicken on the agency side, to making waves at Krystal on the brand side. Angela discusses campaign successes and failures, the importance of data's influence on marketing strategy, mentorship, and her love for the 1800's.
Read MoreOur February #MarketingMixer offered attendees the opportunity to learn about business matchmaking and then put their skills to the test in one-on-one Zoom break out sessions.
Read MoreIn the midst of the pandemic, children are dealing with their own battles. When each day’s schedule is isolation and online school, parents are identifying new ways to keep their children stimulated and entertained. During this time, the Toy Industry, in particular, has adapted and stretched their abilities in an attempt to meet their consumer’s growing needs.
Read MoreIt is no suprise that 2020 was a tough year for many (global pandemic, racial injustice, divisive politics, and economic despair). While we at Setup had our share of difficulties, 2020 was a pivotal year that transformed our business from a regional to a national scope as the preeminent marketing matchmakers in the US.
In the spirit of celebrating wins in the face of adversity, here are some of our top achievements from the past year.
Read MoreSetup CEO Joe Koufman virtually sat down with Mark Roberts, the Chief Marketing Officer (CMO) at TPx Communications. The full conversation covers his marketing leadership experience with private and public companies, his advice to new and seasoned marketers, and his innovative-focused leadership mentality.
Read MoreThis past year taught marketers that innovating is essential to survival. We asked innovative marketing agency experts from Three Five Two and The Variable to weigh in with their philosophies on innovation and the best processes for brands to adopt an innovative mindset.
Read MoreInitially, in response to the unpredictability of the coronavirus and uncertainty of the future, marketers leaned on a human-centered messaging approach to appeal to consumers. While empathy in a time of crisis is important, it led to cluttered inboxes with messages from random brands that were less informative and more performative, and repetitive messaging containing the phrases, “We’re all in this together,” and “In these unprecedented times…”
How has messaging evolved in the past year and what should marketers focus on?
Read MoreIf there is anything we’ve learned from the past year, it is that the world can throw unexpected curveballs at any time. Marketers, who are typically nimble on their toes, had to rework how they operate to think faster and act even quicker during 2020. Any expectation about how the year would flow or quarterly performance predictions were thrown out the window.
As we move into a new year, here are some future-proof trends that, even despite an uncertain future, can help your team focus on keeping the ball rolling.
Read MoreAt Setup, we work with a number of outstanding and award-winning marketing agencies. Despite 2020 throwing hurdles at the world, our partners still managed to shine. Working with such impressive companies motivates us to continue to make connections, and they truly got us through the year.
Read MoreSetup CEO Joe Koufman virtually sat down with Ellen Donahue-Dalton, the Chief Marketing Officer (CMO) of Medecision. The full conversation covers her career path from politics to marketing, ability to form connections within her organization to succeed, and working for a purpose-driven company and ever-changing Healthcare industry.
Read MoreIn the past few months, Setup has spoken to marketing executives in different industries spanning from IT to Entertainment to gauge how companies are adapting during this time. In the conversations, frequent trends brought up included focusing on innovation, building consumer trust, and streamlining diversity and inclusion efforts.
Read MoreDespite malls resembling ghost towns, companies stepped up to make the holiday shopping season “normal” for consumers, leading to one of the biggest digital sales days ever - following 2019’s Cyber Monday - as U.S. consumers spent around $9 billion on retail sites.
How did retailers effectively change Black Friday to adjust to the current needs of the pandemic?
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