If there is anything we’ve learned from the past year, it is that the world can throw unexpected curveballs at any time. Marketers, who are typically nimble on their toes, had to rework how they operate to think faster and act even quicker during 2020. Any expectation about how the year would flow or quarterly performance predictions were thrown out the window.

As we move into a new year, here are some future-proof trends that, even despite an uncertain future, can help your team focus on keeping the ball rolling.

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