Since the last three months have been a hodgepodge of brands invading inboxes with COVID-19 updates and supportive messages, it is important for marketers to stand out from their competitors, but not abuse this powerful tool.
Here are some email marketing practices to keep in mind during the pandemic:
Read MoreAmanda Thompson, the Chief Operating Officer of Setup, shares her experience starting her new role remotely during a pandemic and how leaders can best onboard their new employees.
Read MoreEvery quarter, Setup hosts a #MarketersBreakfast to connect and educate marketing leaders from brands and agencies. While the informative conversations and networking are normally in person, due to recent events, Setup hosted a virtual panel to discuss the marketer’s perspective on the challenges and positive outcomes that have sprouted due to COVID-19.
Alongside moderator, Joe Koufman, the CEO and Founder of Setup, the guest panelists included:
Julie Bowerman | Chief Global Digital Consumer + Customer Experience Officer at The Kellogg Company
Tim Minahan | EVP Business Strategy + Chief Marketing Officer at Citrix
Douwe Bergsma | Chief Marketing Officer at Piedmont Healthcare
Rewiring established systems and pivoting in a new direction is no easy task, but almost seems unavoidable in today’s business climate. Since most companies are currently being put to the test and need to make a change, we asked innovation experts Kacie Lett, the SVP of Strategy, and Robert Berris, the SVP of Innovation, from the innovation and growth firm Three Five Two for their thoughts on how brands can best pivot procedures during a difficult time.
Read MoreInsider Intelligence expects the total number of connected devices to reach 64 billion by 2025. And, as devices increase, the home automation industry is projected to increase profits. This year alone, projected profits are 21 billion U.S. dollars.
Companies like Amazon, Google, Samsung, Ring, and the likes are leaders in this space, working on optimizing sophisticated smart tools to keep consumers connected as well as collecting data to continue improving their products and services.
Read MoreWith the potential to stifle one another, creativity and data have not always made the perfect pairing in marketing. But, just like how french fries and milkshakes are an unexpected combination, when a brand creates a strategy based on creative and data working in tandem, magic ensues.
We asked David Grzelak, Chief Strategy Officer from The Shipyard, a creative and strategic marketing agency, about extracting insights from data collected and how brands can overcome challenges to create a successful strategy.
Read MoreAs customer service has transformed throughout the years from a pleasant in-store experience to a cross-collaborative effort throughout the customer buying cycle, the root of it all remains the same: when companies decide to make delivering excellence a priority, it is a win-win situation for both the consumers and company alike.
What are the benefits of implementing a customer service -driven marketing strategy? Here are 3 tips to improve your customer service strategy during COVID-19.
Read MoreWhile companies spend a certain amount of time, thought, and money developing their external communication strategies for stakeholders and consumers, developing an internal communication strategy -- especially during a crisis -- is just as important.
Now that people are working remotely and have less face-to-face interaction, a cohesive internal communication strategy is vital for a company’s survival. Here is what your company can do:
Read MoreWe’ve all heard that in a job hunt, who you know is more important than what you know. Without a personal referral to pass your (hopefully visual) resume along to the key person, your chances of landing a job could be slim. So where does that leave the job seekers who want to be endorsed by valued associates or colleagues?
Read MoreYou’ve tried to contact your dream employer for months; you sent LinkedIn requests and emails, reached out to the C-Suite, sent your portfolio to a few employees in the right department, and maybe even landed a meeting or two, but none of these encounters led to a job offer. By now, you’re ready to move on, because you’ve tried everything, right? But have you actually done EVERYTHING you can?
Read MoreTraditional resumes are typically a laundry list of past jobs, but they rarely tell the story about what the candidate COULD do for the potential employer. In the highly competitive job market, a visual representation of competency and experience told in a creatively stimulating format can make all the difference in getting noticed.
Read MoreSetup™ CEO - Joe Koufman published a series of blog posts designed to help #JobSeekers prepare for and find their perfect next position.
Read More
