A strong online presence could be a deciding factor for a position you’ve applied for, or a position you don’t even know exists. Building an online personal brand is more important than ever, so it is crucial to not let others define you.
Ask yourself: Are you taking charge of guiding and cultivating your personal brand perception? Are you emphasizing your subject matter expertise and your glowing personality? When the potential employer Googles you, what will they find?
Read MoreGetting a call for your first interview is half the battle in the job hunting process, but that phone call is only the beginning of a new phase of the search. Interviewing for a job entails a lot of work: research, careful consideration, practice, and preparation, because you've put in the hours and effort to reach that first interview, you don't want to blow your chances!
Read MoreDuring a time of crisis, the last thing a consumer needs is a brand pushing a product into their face. At the same time, while brands need to be more empathetic and understanding, the last thing they should do is fall silent.
At the risk of sounding tone deaf, here are four things to think about before scheduling that post…
Read MoreWith the creation of email and social media channels, and advancements in video conferencing, the past few decades have proven that virtual connection can be just as strong, important, and effective as an in-person one.
Virtual events can be just as, if not more, effective as an in-person event. The transition to the new normal for events should be easy as long as companies focus on the “human element.”
Read MoreWith everyone scrambling to adjust their lives to a new schedule / routine due to COVID-19, here is some advice for employees and company leaders alike on best practices to balance work and day-to-day life from the comfort of your home.
Read MoreConsumers are adopting voice assistants at a rapid pace because they allow us to interact with technology on our terms—verbal communication.
Nebo Agency breaks down the current trail blazers in voice and how voice can be an effective addition to your company’s marketing strategy.
Read MoreTraditional media is often overlooked or “on trial” for not being an effective marketing strategy. Since digital media is apparently easier, cheaper, and more accessible, advertising through traditional platforms like print or television have, consequently, decreased over the past decade.
Despite the flair and benefits of new media marketing, traditional marketing campaigns still have their place in a company’s marketing strategy.
Read MoreSetup exists to empower and connect marketers which enables us to have a unique perspective on the agency-client relationship. Due to this, we conduct an annual marketing relationship survey where we ask marketing leaders about both the brand and agency experience to help us understand their interactions and thought processes.
In late-2019, we targeted senior-level marketers via email, LinkedIn, and social media channels and heard back from more than 230 marketing leaders (62% on the client-side and 38% on the agency-side).
Check out what marketers most care about going into 2020!
Read MoreWhether it’s for the food, party, friends, or actual game, it is no surprise that the Super Bowl is a major spectacle for sporting and avid commercial-watching fans alike. When viewing the Super Bowl, you can expect to see classic beer, car, and snack brands (looking at you, Doritos) representing proudly, but what about other brands?
Are there other days where brands can shine?
Read MoreWith the rise of impossible meats, popularity of cannabis induced meals, consumer interest in health-related products, and focus on sustainability efforts - consumer priorities are changing at an alarming rate.
Setup™ consulted marketing leaders from prominent food and beverage companies like The Coca-Cola Company, Auntie Anne’s, and more to get an inside look into marketers’ priorities / trends for 2020 in the food and beverage industry.
Read MoreHow often have you heard someone or even had the thought, “Millennials…” under your breath with a scoff. Whether it’s happening consciously or not, the oldest millennials are well into their late 30’s and aren’t the stereotypical media crazed teen texting during dinner…
While each generation certainly has their pros and cons, what are the common misconceptions that make marketers turn a blind eye? And what opportunities are marketers missing out on with some demographics?
Read MoreContent creation establishes your brand, influences marketing strategy and campaigns, emphasizes your brand values/message, and displays your digital marketing capabilities/product offerings. In this cluttered marketing world where the consumer is given an endless list of companies to choose from, creative content may be the very thing that diversifies your company.
If you do have your content marketing calendar set, more power to you and your marketing efforts. Even still, take a look at our content checklist to be sure you have covered all of your bases!
Read More
