Marketing Relationship Survey: The Agency-Client Relationship in 2020

Setup exists to empower and connect marketers which enables us to have a unique perspective on the agency-client relationship. Due to this, we conduct an annual marketing relationship survey where we ask marketing leaders about both the brand and agency experience to help us understand their interactions and thought processes.

In late-2019, we targeted senior-level marketers via email, LinkedIn, and social media channels and heard back from more than 230 marketing leaders (62% on the client-side and 38% on the agency-side).

Check out what marketers most care about going into 2020!

Setup News/EventsSetup - marketing matchmakersFebruary 18, 2020marketing relationship surveyComment

The Other “Super Bowls” for Brands

Whether it’s for the food, party, friends, or actual game, it is no surprise that the Super Bowl is a major spectacle for sporting and avid commercial-watching fans alike. When viewing the Super Bowl, you can expect to see classic beer, car, and snack brands (looking at you, Doritos) representing proudly, but what about other brands?

Are there other days where brands can shine?

Food + Beverage Industry: Ingredients for a Successful 2020

With the rise of impossible meats, popularity of cannabis induced meals, consumer interest in health-related products, and focus on sustainability efforts - consumer priorities are changing at an alarming rate.

Setup™ consulted marketing leaders from prominent food and beverage companies like The Coca-Cola Company, Auntie Anne’s, and more to get an inside look into marketers’ priorities / trends for 2020 in the food and beverage industry.

Industry BlogsSetup - marketing matchmakersJanuary 28, 2020Comment

Reset Expectations: Generational Marketing Check-in

How often have you heard someone or even had the thought, “Millennials…” under your breath with a scoff. Whether it’s happening consciously or not, the oldest millennials are well into their late 30’s and aren’t the stereotypical media crazed teen texting during dinner…

While each generation certainly has their pros and cons, what are the common misconceptions that make marketers turn a blind eye? And what opportunities are marketers missing out on with some demographics?

Your 2020 Content Marketing Calendar Checklist

Content creation establishes your brand, influences marketing strategy and campaigns, emphasizes your brand values/message, and displays your digital marketing capabilities/product offerings. In this cluttered marketing world where the consumer is given an endless list of companies to choose from, creative content may be the very thing that diversifies your company.

If you do have your content marketing calendar set, more power to you and your marketing efforts. Even still, take a look at our content checklist to be sure you have covered all of your bases!

Marketing Industry/TrendsSetup - marketing matchmakersJanuary 7, 2020content calendarComment

Top 10 Achievements for Setup® in 2019

Setup saw incredible growth in 2019 - from rebranding to serving agencies all over the nation, Joe Koufman, CEO and Founder of Setup, shares 10 notable highlights from the successful year!

Cheers to a prosperous and more involved 2020 - forever onward and upward!

Setup News/EventsSetup - marketing matchmakersJanuary 2, 2020Comment

#AsktheExperts - 5 Tips for Marketers Who are New to a Role

Congratulations - you landed your next gig! And, like anything new, you’re probably experiencing a range of emotions - both good and bad.

No need to worry, we’ve all been there before.

Whether you’re hired as the new VP of Marketing or Marketing Manager, we collected expert advice from marketing leaders to prepare and guide you in your next role!

What advice would you give to marketers who are new to their role?

5 Tips to Win Clients

Brands are seeking agency partners that are capable of delivering fantastic work...but, in an agency-client relationship, the capabilities of an agency are only half of the equation to make up a successful partnership.

The other half is chemistry.

How can marketing agencies use chemistry to find more opportunities with clients?

For AgenciesSetup - marketing matchmakersDecember 13, 2019agency-client relationship, chemistry, agency contentComment

Harness The Hype: Disney+

Despite the launch leading to a number of computer crashes and frustrated fans, the streaming platform surpassed expectations and competitors by garnering up to 15 million subscribers by Thanksgiving day.

What can brands learn from Disney+’s dominance in the streaming industry to make a splash in their own?

Marketing Industry/TrendsSetup - marketing matchmakersDecember 10, 2019Disney, Disney+, StreamingComment

Behind the Scenes of 2019 Black Friday / Cyber Monday

Holiday shoppers spend an average of $1,007.24 each during the Thanksgiving weekend, making it the largest shopping weekend - especially online shopping, accounting for over $7.9 billion of online sales in 2018 - of the year.

For most marketers, preparation for Black Friday and Cyber Monday campaigns takes place weeks in advance.

Setup asked a few retailers from all industries and backgrounds about their experience preparing for the big day(s) - giving us a behind the scenes look into a marketer’s preparation for Black Friday and Cyber Monday…

Marketing Industry/TrendsSetup - marketing matchmakersDecember 3, 2019retail, cyber monday, black friday, retail marketingComment

Fintech Disruptors + the Banking Revolution: How Retail Banks are Meeting the Challenge

88% of legacy banking organizations fear losing revenue to financial technology companies in areas such as payments, money transfers, and personal loans. How can traditional retail bankers rise to the challenges that emerging fintech companies present?

We asked fintech experts from eVestment, Flywire, Swarm Agency, and Response Media for advice on what marketing leaders in the banking industry can do to stay relevant. Here’s what they said…

Ads that Capture the Importance of #InternationalMensDay

November 19th marks International Men’s Day - a day focused on men’s and boys’ health, improving gender relations, promoting gender equality, and highlighting male role models.

The following ads from AXE, Bonobos, and Gillette capture the gravity young men face in society by challenging relevant stereotypes and encouraging a community of responsible men with humanitarian values.

Marketing Industry/TrendsSetup - marketing matchmakersNovember 19, 2019International Mens DayComment