The Benefits of Inbound Agency Marketing

There is a lot of talk amongst agencies about being a “thought leader.” However, thought leadership requires time, resources, and intentionality in order to impact agency goals. Ironically, while agencies are the de facto “experts in marketing,” few devote the energy to “eating their own dog food” and wind up poorly positioning themselves.

If agencies want clients to trust them with their brand, then agencies need to take a taste of their own medicine. Joe Koufman, CEO of Setup, lists the improvement areas for agencies.

For AgenciesSetup - marketing matchmakersNovember 15, 2019messagingComment

No One is Superman - Finding a Work Life Balance During Q4

According to a poll by the American Psychological Association, 69% of people are stressed by “lack of time” during the holidays. The lack of time can negatively impact personal relationships and lifestyle choices which ultimately bleeds into work productivity.

How do you find the time to attend to what is most important to you when work is pulling you in every direction?

Marketing Industry/TrendsSetup - marketing matchmakersNovember 12, 2019work-life balance, work life balanceComment

To App or Not to App?

To app or not to app, that is the question. While increasing visibility and consumer loyalty is important, not all brands may benefit from developing a mobile app.

We asked Moira Vetter, CEO of Modo Modo, and Brandon Butler, the Executive Director at Butter.ATL, for their thoughts on mobile app development.

What are the benefits of building an app and how do you know if your company should build one?

Marketing Industry/TrendsSetup - marketing matchmakersNovember 5, 2019app, mobile appComment

#MarketersBreakfast - Getting C-Suite Buy-In

At our most recent #MarketersBreakfast, marketing leaders from Red Bull, Coca-Cola, Salesforce, and many others joined us to discuss the challenges marketers face when getting buy-in from the C-Suite.

What common objections do you encounter when presenting marketing initiatives to company leadership? How can marketers build a business case for more budget?

Setup News/EventsSetup - marketing matchmakersOctober 29, 2019#MarketersBreakfastComment

SPARKsouth - Navigating a Digital Marketing Career

SPARKsouth, is an annual conference designed to connect college students with digital marketing professionals who can help highlight different paths to digital marketing careers. This year’s event was sponsored by Nebo Agency, the University of Georgia’s Terry College of Business, Setup™, Simpli.fi, and 22squared.

The conference exposes attendees to multiple marketing career paths by offering three distinct conference tracks - brand, agency, and entrepreneur - with a career development break out room. An entire day dedicated to mentoring and developing students’ professional skills and mindsets, SPARKsouth gives marketers at every level the opportunity to connect.

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersOctober 24, 2019sparksouthComment

Agency Business Development Infrastructure

As marketing matchmakers, Setup is often asked how agency leaders can best position their agency for growth.

We recommend to start by 1) differentiating your agency’s positioning, then 2) build a culture of business development where the business development team encourages growth, and 3) invest in the tools that prepare the agency for success.

While leads that come from referrals are the best, they are not scalable. At the end of the day, agencies need to generate leads, create a sustainable pipeline, then nurture that pipeline to convert the leads into clients.

For AgenciesSetup - marketing matchmakersOctober 17, 2019Comment

How Marketers are Reaching Gen Z with TikTok

Brands like Chipotle and Crocs have received significant success advertising on TikTok - the newest social media platform.

TikTok is potentially an advertising goldmine to marketers. The question is…should or shouldn’t they get involved?

Marketing Industry/TrendsSetup - marketing matchmakersOctober 15, 2019Comment

Top 6 Ads to Empower Women on #DayoftheGirl

A list of some of our favorite ads that empower women for #InternationalDayoftheGirl.

Marketing Industry/Trends, Women in MarketingSetup - marketing matchmakersOctober 11, 2019women in marketingComment

The Power of Seasonal Marketing Trends

Some people are usually ecstatic about the return of seasonal items because it brings a sense of familiarity and celebration. Shall we remind you of the pumpkin-spice craze that marketers have definitely embraced in every product (including spam)?

Others, however, feel bombarded by the overly seasonal activity especially when Valentine’s Day decorations are popping up as soon as the New Year ends.

Marketers will embrace any trend if it means attention - this is why there are a number of unofficial holidays. Do consumers care about these holidays? How should brands integrate seasonal marketing into their overall marketing strategy?

Marketing Industry/TrendsSetup - marketing matchmakersOctober 8, 2019Seasonal MarketingComment

Marketing in the Crowded Landscape of Streaming Services

Netflix got its start in 1997 as a DVD mailing service. Little did we know, it was a game changer, growing into an entire industry that involves mass corporations like Amazon and Disney. Now, Disney, Warner Media, and NBC are all introducing their own video streaming platforms, making 2019 the year of video streaming services.

If you took a marketing class, then there’s no doubt you know the “P’s of Marketing” - Product, Price, Place, Promotion, Packaging, Positioning, and People.

Here is how the leaders of the video streaming services are applyng the P’s and what you can takeaway:

Marketing Industry/TrendsSetup - marketing matchmakersOctober 1, 2019Comment

Marketers are Scoring Big with Esports

Marketers are famously known for hopping on every hot trend. In the past few years, however, the potential value of advertising in the electronic sports market - an industry that has been around since the 80’s - has skyrocketed. For many marketers, they are actually late to the game.

According to NJ Games, esport viewer audiences will grow to 557 million by 2021. That’s almost a 50% increase in just two years. Since esports provides visibility to an untapped market, it may very well be the next big advertising channel for marketers.

Marketing Industry/TrendsSetup - marketing matchmakersSeptember 24, 2019Comment

Building an Agency Culture of Business Development

Most people are fearful of new business opportunities because they equate new business with additional work on top of their “day jobs.” Long nights and weekends are regular occurrences for agency teams pursuing a hot new client.

How can business leaders turn the inevitable groans that occur when the business development team shows up with a new opportunity?

For AgenciesSetup - marketing matchmakersSeptember 20, 2019agency contentComment