Marketing? Who Needs It?

It’s a no brainer that marketing is the least important department in the C-suite. They’re like the appendix or the wisdom teeth of the body - useless, take up too much space, and cost a fortune to maintain or remove. With their booze and their boisterous personalities, it’s no use funding a department that makes strategic decisions solely based on fluffy, unsubstantial metrics.

If you’re still on the fence and find “value” in marketing, below is just the beginning of what is an endless list of unforgivable and unnecessary burdens marketing bestows on companies. Here is why marketing is ruining your business…

Marketing Industry/TrendsSetup - marketing matchmakersNovember 13, 2018Marketing, marketing continuing educationComment

Marketers Toolbox - Monday.com

Monday is a project management tool that helps teams take control of their processes by syncing all their information, assigning accountability, streamlining accountability, and tracking completion.

5 Tips to Prepare Marketers for an Annual Performance Review

Whether you are a Chief Marketing Officer (CMO), a content marketing manager, or social media specialist, you are going to have an annual review with your superior.

This is an opportunity for self reflection and professional development: Are you meant for this job? Are you meant for this company? Are you meeting expectations? Are you exceeding them?

Here are five tips to keep in mind when preparing for an annual performance review…

Marketers Toolbox - Loom

Loom is a communication tool that uses video to provide detailed instructional videos to team members and support to customers.

Loom allows users to create unlimited videos that give communication and service a friendlier touch.

#MarketersToolboxSetup - marketing matchmakersNovember 2, 2018#MT - Productivity, #MT - CollaborationComment

CTA - SEO - PPC - WTF??? 16 Marketing Agency Acronyms You Need to Know

Between the APIs, ROIs, and BOPUS mumbo jumbo, there is a lot going on in the marketing world. But instead of saying TTYL (talk to you later) and leaving you guessing about these mysterious phrases, we are here to demystify the masses.

Here are the most important acronyms you need to know in the agency world.

Marketers Toolbox - Asana vs Monday.com

There are plenty of project management tools out there…but which ones are the best? Monday.com and Asana are two web based project management tools held in high regard that help organize projects, facilitate collaboration, and increase productivity.

#MarketersToolboxSetup - marketing matchmakersOctober 26, 2018project management, #MT - ComparisonComment

Clients and Agencies Should Embrace “The Challenger Sale"

As a part of the AgencySparks vetting process, we interview agencies to determine the health of their current or past relationships. Over the course of 45 sets of interviews conducted, we have found a reoccurring theme - agencies who are “order takers” tend to have weaker client relationships.

Agencies need to become challengers in order to offer their client’s the best solutions.

The Challenger Sale Approach, which is based off of Matthew Dixon and Brent Adamsons book “The Challenger Sale: Taking Control of the Customer Conversation,” is a method to help salespeople (or agencies) build healthy relationships with clients by challenging them.

Marketers Toolbox - Pingdom

Pingdom is a website monitoring service that analyzes website page load time in a fast and comprehensive manner.

Retain your website visitors’ attention and gain more traction by updating your site and checking it’s speed regularly.

#MarketersToolboxSetup - marketing matchmakersOctober 19, 2018#MT - Usability, speed test, website speedComment

Why 48in48?

48 websites for 48 nonprofits in 48 hours. 6 cities. $1.5 million of value provided at each event. That’s what 48in48 has become over the past four years.

Setup News/EventsSetup - marketing matchmakersOctober 17, 2018Comment

Why Brands Pounce on Real-time Marketing

Real-time marketing or reactive marketing is “off the cuff,” “on the fly,” or spontaneous, “unplanned” responses to a particular time or event. Often, whenever “real-time marketing” is brought up, marketers will reference the infamous Oreo “Oreo's Super Bowl Tweet: 'You Can Still Dunk In The Dark'” incident that occurred when the lights went out during Super Bowl XLVII in New Orleans.

What does your brand’s marketing team need to know about real-time marketing and how can you best take advantage of every opportunity?

Marketers Toolbox - Trainual

This process management tool helps companies grow and train their teams more accurately and productively. By organizing and developing detailed processes, teams will become more product and have better alignment.

#MarketersToolboxSetup - marketing matchmakersOctober 12, 2018#MT - ProductivityComment

Overcoming the Fear of Planning a Marketing Budget

Budgeting season doesn’t have to be scary! We spoke with Paige Farrow, the Senior Director of Marketing at Char-Broil, about the challenges or “fears” marketers face when planning a marketing budget and how marketers can best prepare for marketing costs and spending.