Marketers are grappling with how to make their strategy feel more impactful and human in 2025, but in the nonprofit world, that challenge comes with the added pressure of limited budgets and expansive missions. For Lynn Godfrey, Chief Experience Officer at Blood Cancer United, the solution lies in staying intentional, deeply segmenting audiences, and adapting quickly in a constantly evolving landscape.
Read More“Data-driven” marketing is about proactively leveraging insights to make strategic decisions. But what defines a truly data-driven media approach?
Read MoreIf your media strategy feels tangled and unclear, you’re not alone. Here’s how smart brands are simplifying the chaos and getting real results.
Read MoreWhether you’re managing campaigns for a national brand, a franchise QSR, or a B2B tech company, the challenge is the same: how do you build smarter media strategies that actually tie back to real business outcomes? We spoke with top experts from Sagepath, Goodway Group, and Look Listen to dig into what’s working, what’s changing, and where media performance and analytics are headed next.
Read MoreMedia is about delivering results that are meaningful. Your strategy should be about more than impressions. But with siloed data and rising expectations, it's hard to prioritize meaning under pressure to perform.
That’s why we’ve brought together three powerful blogs filled with insights from industry experts at the top of their media game to help you rethink your media planning, simplify execution, and activate smarter strategies that drive growth.
Read More“Data-driven” marketing is about proactively leveraging insights to make strategic decisions. But what defines a truly data-driven media approach?
Read MoreCreating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results.
But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?
Read MoreMarketers today juggle numerous platforms, overwhelming data, and competing internal demands, creating a complex media landscape that clouds performance clarity. What drives this complexity, and how can brands effectively navigate it?
Read MoreToday’s marketers face immense pressure to justify media spend and measure tangible impact. But fragmented data, inadequate tracking, and unclear KPIs often cloud visibility. How can brands build smarter strategies that truly connect media spend to real business outcomes?
Read MoreAt Setup, we don’t just listen, we track patterns, analyze them, and come up with solutions to assist marketers with their challenges. Every year, our Marketing Relationship Survey gathers insights from brand and agency marketers to identify the core challenges, shifts, and opportunities in the client–agency relationship. These aren’t hypotheticals; they’re real-time questions marketing leaders are actively asking. And your answers help drive the industry's evolution.
Read MoreIs AI stripping consumers of excitement? Is there unconscious bias in AI? How can marketers stand out while using the same tech stack?
In conversations with marketing leaders in the high-tech and innovation sector, adopting AI is not the challenge. The future belongs to teams who adapt to AI while investing in human elements like curiosity, connection, and inspiration.
Read MoreAdvancements in AI over the last few years have shifted customer expectations. With all of this power and access, however, comes more responsibility on marketers to lead with intention and care. Explore the biggest shifts in High-tech + Innovation and how marketing leaders can act accordingly.
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