New trends brought on by the pandemic and social media have forced the Snack and Beverage industries to pivot in order to meet the demands of their changing consumer base.
As information becomes more widespread and consumers are becoming more selective, snack and soda brands are evolving to stay relevant by changing product development, brand identity, and marketing.
Read MoreStepping into a new marketing role can be challenging. Luckily, we’ve researched and collected information from interviews with marketing leaders who were once in your shoes to give you a step-by-step outline of what to expect and how to achieve your goals. Check out our free guide on New Marketing Roles, starting with Guide to a New Role | Director of Marketing!
Read MoreSetup CEO, Joe Koufman, virtually sat down with Julie Bowerman, the CMO of Kellogg Company, to share about her empathetic leadership style, prioritizing work-life balance, and her friend, Jo Ann Herold’s, new book, Living on a Smile.
Read MoreAt Setup, we love to facilitate environments where people can network and embrace themselves freely, so our #MarketersBreakfast for August 2022 was all about “Getting Back to the Basics to Find Human Connection.”
At this breakfast, no one was a stranger.
With a balance of attendees from both marketing agency and brand leadership teams, the breakfast consisted of open networking and an “improv” activity led by Setup’s Marketing Manager, Madeline Evans, who is actively teaching and performing improv professionally in Atlanta.
Read MoreAt Setup, we live in the world between marketing agencies and brands, connecting the two and consulting them on how to work effectively together. In any partnership, it’s important to understand and articulate the expectations one group has of another.
The following list includes five notable traits marketing leaders from Great Clips, Atlanta Hawks, Randstad, CrowdStreet, and NCR expect from their marketing agency partners.
Read MoreFashion trends are cyclical in nature, constantly going in and out of style. There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. The strategies these once undesirable brands used to thrust themselves into the fashion spotlight are applicable to marketers everywhere.
Here are four takeaways from notable brands' marketing campaigns that have impacted their resurgence:
Read MoreProving marketing’s value to other departments or the C-Suite can seem like a futile effort. When there is a disconnect across departments and a marketing campaign’s KPIs are vanity metrics, the first touchpoints in a long running brand awareness ploy, or the foundation of what’s to come - it can be hard for the C-Suite to see the full picture to get on board.
That’s why we reached out to marketing leaders from Danone, LEARFIELD, RE/MAX, Stratasys, and Invesco for answers on how they team up with their company’s leaders to get C-Suite buy-in and financial support.
Read MoreThe CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Setup CEO, Joe Koufman, virtually sat down with Laura Trotter, the Chief Marketing Officer of the USIS Division of Equifax to share how she values and maintains her relationships, how her superpower helps her rebound from failure, and more.
Read MoreLast week, the Digital Summit Conference came to Atlanta! Marketers from every stage in the marketing career path attended to network and gain knowledge from experts about current marketing industry trends.
There were countless presentations highlighting how marketers could better optimize their content strategy. Here are five key takeaways that marketers need to implement in order to unlock engaging content.
Read MoreIn this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.
This Advice column features marketers from Danone, Del Taco, RE/MAX, and more.
Read MoreIn this Marketer Musings/Mashups segment, the following mashup presents marketing leaders sharing the values that they demonstrate to their team and look for in team members.
Which values do you exemplify as a leader? Which do you prioritize in your organization?
Read MoreSetup CEO, Joe Koufman, virtually sat down with Brandon Coleman III, the Chief Marketing Officer for Dave & Buster’s. In the interview, Coleman shares how several marketing campaigns taught him the power of empathy, how being open to learning is the key to growth, and how specificity gets results.
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