In the Setup CMO Spotlight series, marketing leaders share their journeys, leadership styles, and advice.
In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own.
Read MoreMost employers are not (and will not) demand workers to be in-person in the office five days a week. That means that there are many days when employees work from a home office, coffee shop, co-working space, or some other remote location. Connecting with coworkers through video and audio will only continue to grow.
Setup hosted a breakfast for some brand-side marketers to discuss remote work and how to make it better.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Jennifer Davis, the Chief Marketing and Communications Officer for LEARFIELD. In the interview, Davis shares how optimism and integrity drive her idea generation and how different people and perspectives can contribute to solutions.
Read MoreThe Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age, where we host discussions and connect women marketing leaders with one another. The latest event we held a discussion about fostering Creativity + Connection in the workplace.
Read MoreThe Setup Women in Marketing series is focused on interviews of over forty women sharing their marketing career path, advice, and observations regarding the industry. Leaders ranging from Great Clips to Hiscox to Blackbaud shared their outlooks on Marketing and the upcoming trends that excite them most.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Tal Cohen, Chief Marketing Officer for Stratasys. In the interview, Cohen shares how taking risks has benefited him in his career, and the Pink Floyd lyrics from “Breathe” inspire him personally and professionally.
Read MoreAfter years of lockdown, restrictions have alleviated and trade shows have returned. For some salespeople, this is an exciting chance for them to get out of the office and into the field, and for others this could trigger some anticipatory anxiety.
Regardless of where you fall on that spectrum, trade shows can be overwhelming and Setup can offer you tips on how to tackle a trade show in order to return to your company with qualified leads.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Abby Lee, Senior Vice President of Marketing and Communications for RE/MAX. In the interview, Lee shares how her superpower as a listener has helped in her career, how essential it is to surround yourself with a smart and amicable team of people, and more.
Read MoreAt Setup, we have the privilege of partnering with multiple established marketing agencies with groundbreaking business practices and leadership styles. Josh Perlstein, the CEO of Response Media, shares how empathy has transformed his business and leadership style.
Read MoreFor our first #MarketersBreakfast event back at the Miami Ad School @ Portfolio Center, we revisited a classic theme: Show and Tell, to share the marketing strategies, thought processes, and success stories of incredible brands like Aaron’s, NCR, The Coca-Cola Company, and ParkMobile.
Read MoreSetup COO, Amanda Thompson, virtually sat down with Emily Pachuta, the Chief Marketing and Analytics Officer of the Americas at Invesco. In the interview, Pachuta shares how curiosity plays an important role in her life, beginning with her very first career move when she transitioned from filmmaking to marketing.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Patricia Corsi, the Global Chief Marketing and Digital Officer at Bayer Consumer Health. In the interview, Corsi shares about her incredible career path that has taken her around the globe, her numerous experiences marketing in different industries, and how her diverse background adds to her strengths.
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