This ongoing series highlights women marketing leaders from different backgrounds and industries who continue to innovate and push the boundaries of their role. This segment features advice and stories from leaders at Old Dominion, Aflac, and YES! Communities.
Read MoreSetup CEO Joe Koufman virtually sat down with Gabby Cohen, the Global Head of Integrated Marketing & Communications at Harry’s, to discuss her career path, dreams of being in the Muppets, leadership advice and more.
Read MoreSetup CEO Joe Koufman virtually sat down with Steven Cragle, the CMO and CCO of UnitedHealthcare Global, to talk about his career path, the importance of humility, values of a leader, flexibility in the workplace, and more.
Read MoreFor the past year, Setup CEO and Founder, Joe Koufman, has highlighted some of the lessons he has learned from people in his network.
One of the recurring themes/lessons we have taken away from his admirable network is: Attitude Matters. The following people positively impacted everyone around them, leading to successful and meaningful careers.
Read MoreSetup CEO Joe Koufman virtually sat down with Brent Hieggelke, the Chief Marketing Officer of CrowdStreet, to talk about his career path, challenges and values as a leader, and more.
Read MoreIn the spirit of our Marketer Matchups relaunch, Setup’s marketing matchmaker service for 1:1 networking connections, we wanted to give you ways to start networking conversations for when you return to events.
Read MoreSetup CEO Joe Koufman virtually sat down with Michelle Crecca, the former Chief Marketing Officer of the United States business unit of Prudential Financial, to talk about her career path, networking advice, values as a leader, and more.
Read MoreAs the expert marketing matchmakers, Setup prides ourselves on knowing the ins and outs of the agency-client relationship. After countless matches and conversations with both parties + yearly surveys tracking trends in the relationship, we’ve managed to highlight a few common themes.
In our latest virtual #MarketingMixer, we presented these findings to a group of marketing leaders from both the client and agency sides.
Read MoreThe year 2020 influenced (and may have altered forever) the way companies thought, operated, and planned. Because of that change, Setup has kept a close eye on ever-changing industries. We saw changes especially in the Restaurant sector - which is why we wrote about the Restaurant industry once, and why we are writing about it again. Here are contributions from Just Salad, Jack in the Box, Taziki’s Mediterranean Cafe, and Brinker International.
Read MoreSetup CEO Joe Koufman virtually sat down with Lynn Godfrey, the Senior Vice President + Chief Marketing Officer of the Leukemia and Lymphoma Society, to talk about her career path, marketing endeavors, and advice.
Read MoreSetup CEO Joe Koufman virtually sat down with John Miller, a Chairman for the NBCUniversal Marketing Council, a group designed to help marketers at NBCUniversal and Comcast work together. The full conversation covers his career path over the last 40 years in the Entertainment Industry, as well as his insights into becoming a better, stronger leader.
Read MoreAs marketing matchmakers, we at Setup are often asked by agency leaders how to best structure marketing and business development teams for growth.
In this article, Setup CEO, Joe Koufman, details the necessary steps to build a healthy business development team that will lead to growth.
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