My Journey in Navigating the World of Agency Growth: It's Not Just Business, It's Personal

After over 20 years in the agency marketing world, Rhonda Beckmann, the SVP, Growth of Setup, shares her advice about what it takes to work in sales. In my career, I have discovered what separates the everyday salesperson from top-tier growth talent. It's not always a strategy that can be articulated, as most are just being their authentic selves. However, these inherent qualities are what make them stand out:

Marketing Industry/Trends, Marketing Career AdviceSetup - marketing matchmakersJanuary 16, 2024agency growth, business developmentComment

Structuring an Agency Business Development Team

As marketing matchmakers, we at Setup are often asked by agency leaders how to best structure marketing and business development teams for growth.

In this article, Setup CEO, Joe Koufman, details the necessary steps to build a healthy business development team that will lead to growth.

For AgenciesSetup - marketing matchmakersAugust 4, 2021agency, business developmentComment

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