Setup CEO Joe Koufman virtually sat down with Kara Goldin, the CEO of Hint Water and the author of Undaunted. The full conversation includes how she transitioned from tech mogul to extremely successful CEO + how she leveraged her doubts and harnessed them into themes of her book Undaunted.
Read MoreSetup CEO Joe Koufman virtually sat down with Tia Cummings, the SVP of Global Brand Marketing for Square and the former VP of Marketing at Walker & Company (a P&G Company). The full conversation includes how she transitioned from engineering to marketing and how her leadership style leads to better relationships and culture within the organizations she works for.
Read MoreTo celebrate women in the marketing profession, we asked women marketing leaders from Communication Service for the Deaf, Inc, Rinnai America Corporation, and Celebrity Motor Cars to share their personal triumphs, tribulations, perspective, and advice about working in the marketing industry.
Read MoreSetup CEO Joe Koufman virtually sat down with Katie Kirschner, the VP of Brand, Content + Digital Marketing for NCR. In this interview, Katie discusses the importance of digital in a marketer's career, the value of communication when coaching a team, rising up after hardships, chemistry in the agency partnership, and her love for Harry Potter.
Read MoreIn the Setup CMO Spotlight series, we interview an array of marketing leaders who have done it all. In these recent interviews, marketing professionals shared advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in Chief Marketing Officer and other roles similar to their own.
Read MoreOver the past few months, Setup has highlighted prominent women marketing leaders who are making waves in their field. From advice on how to form stronger networks to advice on carving a place in a male-dominated field, these stories come from leaders of different backgrounds, industries, and passions, and are both inspirational and informative.
Featured today are stories from marketing leaders at Robert Bosch LLC, Fiserv, and Regal Cinemas.
Read MoreSetup CEO Joe Koufman virtually sat down with Lauren Weatherly, the Senior Vice President of PGi. Weatherly shares her career and leadership experience working in telecom and how, through emotional intelligence, communication, and intuition, she rose above the ranks.
Read MoreAt Setup, networking runs through the veins of the organization. For the past year, Setup CEO and Founder, Joe Koufman, has highlighted some of the lessons he has learned from people in his network.
The following lessons are centered around building, maintaining, and shaping one’s “tribe.” According to Seth Godin, tribes are “founded on shared ideas and values. Tribes give ordinary people the power to lead and make big change.”
Read MoreAt Setup, we prioritize creating a safe space for communication between our client-side and agency-side marketers, and what better way to do that than through a therapy session. Last Thursday, we continued to foster those important conversations at our virtual #MarketingMixer event where we held our Marketing Group Therapy Discussion.
Read MoreSetup COO Amanda Thompson sat down with former Coca-Cola colleague Leana Less, who is currently the VP of Global Consumer Marketing at Estee Lauder. The full conversation covers how her South African upbringing led to challenges in the business world, and how, as a leader, she is constantly innovating and optimizing her team to meet their full potential.
Read MoreSetup CEO Joe Koufman virtually sat down with Michael Minter, the Global Head of Marketing at DC Marketing for Boardriders. The full conversation includes how his upbringing overseas led to him being an objective “anthropologist” for brands, his love for disrupting the ad industry, and view on mentoring his team to focus on strengths as opposed to weaknesses.
Read MoreThe marketing industry is increasingly influenced and led by prominent women marketing professionals. In an effort to call attention to these powerful voices, we are releasing a regular series of blog posts highlighting the inspirational stories from women marketing leaders.
The stories, advice, and lessons featured today are from marketing leaders at Eaton, Little League International, and LIONSGATE.
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