How should leadership typically fill gaps in their team? Making this decision relies heavily on where the team’s gaps are located, the company’s current needs and budget, and industry.
Provide a marketing skills gap analysis to uncover the strengths and weaknesses of the marketing team and discover potential areas for improvement in the company.
Read MoreDownload free videos for commercial and website use to engage consumers and bring your story to life.
Read MoreIt’s a tight talent market. Cultivating talent is a struggle all too familiar to marketers in every industry. More than ever, hiring managers are facing tight hiring timelines, loss of quality candidates to competitive salaries/benefits packages, and candidates “ghosting” companies during the interview process. Needless to say, the finding that perfect fit is not an easy task.
To address this concern, Setup hosted our quarterly #MarketersBreakfast at the Miami Ad School @ Portfolio Center to discuss solutions and recommendations to marketing leaders. Read what marketing leaders had to say…
Read MoreConsumers react stronger to visual stories. Expand your designer toolkit with DrawKit - a tool that offers a collection of illustrations of varying styles.
Read MoreThe average agency-client relationship lasts less than three years. Agency “breakups” generally happen when an advertising agency fails to communicate, respond, or provide results to their clients. However, sometimes clients stay with an underperforming agency. This is because hiring a new agency is a labor-intensive (and sometimes costly) process that involves countless pitches, endless planning, and tedious RFPs.
How can marketing leaders most effectively navigate evaluating their agency partners?
Read MoreMonitor your brand’s popularity and stay engaged with consumers with Awario - a web monitoring program that tracks brand conversations and social mentions. Staying engaged can lead to brand awareness and potential leads.
Read MoreIn 2019, marketers can no longer rely on outdated SEO strategies like keyword stuffing (artificially inflating keyword density), exact match domains, backlinking, or uploading different pages for every keyword variation to increase organic traffic and SERP (search engine results page) ranking.
Since there is an influx of new SEO marketing strategies every year, Senior SEO Manager, Doug Cooper, from the SEO experts at Swarm Agency, highlighted the essential search engine tips and tricks to help marketers’ content shine in 2019.
Read MoreContent creation and copywriting is a reflection of a brand’s quality and promise. If you’re a writer for social media, blog content, website formatting, or even an account manager writing emails…make sure you plan, edit, collaborate, and write your copy in the most effective way possible by using these writing tools.
Read MoreIf there’s a case study in how to create a comprehensive marketing strategy for a specific generation - that case study is Game of Thrones.
Think about it. This premium cable television show - which has over 30 main characters and takes place in an alternate fantasy universe with magic and dragons - executes the driving principles behind UX, authenticity, community building, digital marketing, storytelling, personalization, and more in its millennial-focused marketing strategy. So, what lessons can marketers learn from Game of Thrones?
Read MoreImprove your Instagram and Pinterest presence by planning more strategically and analyzing performance results using Tailwind.
Read MoreMarketing in a multicultural landscape is inherently difficult. With so many perspectives to consider, brands often miss the mark in marketing campaigns.
Besides, offending consumers leads to hefty costs dealing with social media backlash, public relation nightmares, a decrease in followers, and loss of brand credibility and loyalty.
How can brand marketers avoid cultural insensitivity in campaign advertising?
Read MoreWaiting on approvals for briefs, creatives, and processes can be a drag. These collaboration tools can ease communication processes to make marketing and overall company execution easier and more effective.
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