Over the years, there have been some brand hoax standouts that have certainly gained traction and stopped audiences in their tracks, but how do popular brands like Burger King and Netflix keep up? Which brands consistently wow us, compelling us to click that “share” button? Which brands lost their touch?
Read MoreYou won’t believe what the secret sauce is to making your agency-client relationships perfect!
Read MoreImagine if you are a social media manager who doesn’t have to worry about posting something every day. Sked is an Instagram scheduling tool that utilizes scheduling and analytical data to make effective, efficient, and timely social media postings.
Read MoreThe marketing industry is overwhelmingly female. To celebrate the women who make up the marketing profession during Women’s History Month, we asked women marketing leaders from Interface, Hiscox USA, Mizuno, and Great Clips Inc. about their personal triumphs, tribulations, and advice about working in the marketing industry.
Read MoreShare notes, brainstorming sessions, content marketing ideas, onboarding documents, and more with Slite - the “company wiki.” Slite is an organizational tool that helps streamline marketing efforts across departments.
Read MoreThe agency-client relationship is tricky - while some agencies dream big with grandiose ideas for executing a project or campaign, a brand may be constrained by strict guidelines and a limited budget. The absence of communication leads to a tense business relationship, and, potentially, a break-up.
Strong relationships are maintained by constant conversations about objectives and expectations. Here are 5 things clients wish their agency partners knew…
Read MoreInstagram has grown in popularity among the social media platforms for its ability to visually captivate and portray a company’s essence. Unfortunately, not all companies have their entire brand story, product/service offerings, or about section on their Instagram and, in order to make a sale or conversion, need the viewer to visit their website. Instagram only offers one clickable link that better count….enter Linktree.
Read MoreThe agency-client relationship is a two-way street that requires constant effort and a deep understanding of the other party. The best agency-client relationships have a healthy commitment to teamwork, communication, and the overall success of a project or marketing initiative. Sometimes it is difficult to see the operating reality of the other partner…That’s why Setup™ spoke with several agency partners to gather their perspective on what they wish their clients knew.
Read MoreMeeting scheduling and prioritization, app integration, website traffic management - there’s a lot that marketers have on their hands. Fortunately, there are a number of tools that can simplify day-to-day proceedings and take the load off of a busy marketer.
Read MoreWhen it comes to the summer season, marketing students look for full-time jobs or internship opportunities...and companies methodically craft their job descriptions with hopes of attracting top talent.
What qualities make up a good intern candidate? How does a company simplify the search and interview process? There is so much to consider when looking for an intern prospect…let Setup™ guide you.
Read MoreTailored and specific content marketing is becoming increasingly important to businesses. Search engine optimization (SEO) and keyword research help refine digital marketing content. In fact, detailed keywords help companies rank first on search engines and are the reason companies are found through organic search. Marketers are investing an increasing amount of time into keyword research because keywords can define a company and lead to deeper conversions…Here are some keyword research tools that can help:
Read MoreThere are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them.
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