Marketers Toolbox - Awario
What is Awario?
Awario is a web monitoring tool that tracks brand mentions, analyzes competitors, and discovers sales opportunities.
Why is this tool helpful?
Awario tracks social media conversations and alerts brands so that they can engage with consumers and grow brand awareness. This tool helps users navigate through the social media noise and pinpoint meaningful insights and preferences of the brand’s target audience. By participating in good or bad social conversations, brands build brand loyalty, brand awareness, and potential leads.
How is it used?
Monitor conversations and map strategy using analytics. Awario offers multiple features like Boolean Search, Sentiment Analysis, Location-based Monitoring, Social Media Dashboard, Social Listening Reports, Topic Cloud, and Instagram Monitoring that allow users to be a part of the dialogue.
Who would benefit from using this tool?
Small to medium sized businesses and agencies working for clients would benefit from this tracking tool.
There are several pricing options depending on the size and need of the company.