One Size Does Not Fit All: A Marketing Personalization Guide Inspired by Jeff Bezos
One Size Does Not Fit All: A Marketing Personalization Guide Inspired by Jeff Bezos

In a world where everything is digital, screens are beginning to replace face-to-face interaction. And with that lack of face-to-face interaction, brands like Amazon, Target, and Spotify have turned away from segmentation marketing and towards personalized marketing tactics - using data every step of the way.  

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Marketing Industry/TrendsSetup - marketing matchmakersmarketing message, tribe of followersComment
Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin
Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin

Every marketing campaign begins with a simple question: Who?  For decades, the answer to this question has revolved around outward characteristics of an individual. What is their race? How old are they? What’s their gender? For marketers, segmenting an audience based on demographic data has always been simple, accessible, and affordable.

However, the world is not that simple. Not everything is black and white. 

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Marketing Industry/TrendsSetup - marketing matchmakersseth godin, segmentation, market segmentation, demographic marketing, demographics, tribe followers, tribe of followersComment
Is SEO on its Way Out?
Is SEO on its Way Out?
Marketing Industry/TrendsJoe Koufmansearch engines, unemployed seo expert, search engine marketing, sem, internet marketing, increasing visibility in search engines results pages, serps, pay per click, PPC, pay per click advertising, website conversion, landing page optimization, search engine optimization, seo, obtaining a higher site rank in the SERPs, pay-per-click advertising, google, query, voice search, knowledge graph, machine learning, algorithms, google's algorithm, search results, hummingbird, semantic web technology, search query, voice search queries, title tags, metadata, organic results, primary ads, mobile search traffic, paid advertiser content, virtual assistants, googleglass, smartwatches, marketing tactic, content creation checklist, making the case for seo to company executives, click through rate, ppc, SEOComment