The pandemic has impacted an array of industries both positively and negatively - causing company and consumer behaviors to change. At Setup, we’ve spoken to a number of marketers in a variety of industries including Restaurants, B2B, IT and Services. The rise of reliance on technology and ecommerce during this time led us to ask the following questions to ecommerce industry experts to gauge current and future trends.
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The CMO Spotlight is a chance to get an inside look into the minds and journeys of high performing marketing leaders.
Setup's CEO, Joe Koufman, shared a conversation with Lisa Hake, the Vice President of Marketing and Communications at Great Clips. The full conversation covers her fearless and impressive path to Great Clips, as well as her outlook on being a transparent, fearless, and open-minded leader.
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At our latest #MarketingMixer, we leaned into our matchmaking mantra and hosted a virtual interview and networking event featuring the Atlanta Hawks and State Farm Arena Chief Marketing Officer (CMO), Melissa Proctor.
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Despite the innumerable and obvious setbacks the coronavirus has had on the restaurant industry, there are some silver linings amidst the challenges. We spoke with restaurant industry representatives to get a gauge on what the restaurant and service industry currently looks like and what the future holds moving forward.
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Given the change in consumer behavior and increase in digital marketing adaptation, we reached out to some paid media experts to understand how marketers are best utilizing paid media at this time and what trends are arising.
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Due to its consumer-facing nature, the B2C industry shines brighter in the spotlight than B2B. Given that they are both a “people” business, however, the two share a good bit in common.
We asked B2B marketing agency experts about the current status of the B2B industry, how it is changing and being influenced by the B2C industry, and how B2B is adapting to the current demand of the pandemic.
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