At Setup, we prioritize creating a safe space for communication between our client-side and agency-side marketers, and what better way to do that than through a therapy session. Last Thursday, we continued to foster those important conversations at our virtual #MarketingMixer event where we held our Marketing Group Therapy Discussion.
Read MoreThe Marketing Multiverse: Marketing in Small, Medium + Large Companies featured a panel of marketers with similar job roles from different sized beverage companies sharing their unique perspectives and experiences. The CEO of Arden's Garden Leslie Zinn represented the small company, the CMO of SweetWater Brewing Company Brian Miesieski represented the mid-sized company, and the Group Marketing Director of Coca-Cola Freestyle at The Coca-Cola Company Eric Lewis represented the larger company.
Read MoreOur February #MarketingMixer offered attendees the opportunity to learn about business matchmaking and then put their skills to the test in one-on-one Zoom break out sessions.
Read MoreIt is no suprise that 2020 was a tough year for many (global pandemic, racial injustice, divisive politics, and economic despair). While we at Setup had our share of difficulties, 2020 was a pivotal year that transformed our business from a regional to a national scope as the preeminent marketing matchmakers in the US.
In the spirit of celebrating wins in the face of adversity, here are some of our top achievements from the past year.
Read MoreOur November #MarketingMixer focused on providing an avenue for marketers to share their trials and triumphs during 2020. This intimate event allowed marketing professionals to network directly with one another in breakout rooms, and then share their successes and obstacles with one another in the main room. Marketers walked away with new insights, connections, and the desire to learn more from different industries and perspectives.
Read MoreAt our latest #MarketingMixer, we leaned into our matchmaking mantra and hosted a virtual interview and networking event featuring the Atlanta Hawks and State Farm Arena Chief Marketing Officer (CMO), Melissa Proctor.
Read MoreThe Capability Showcase gives viewers an exclusive look into the process and strategy behind developing a successful marketing campaign for established brands like Coca-Cola, Pampers, YouTube, and more.
Read MoreEvery quarter, Setup hosts a #MarketersBreakfast to connect and educate marketing leaders from brands and agencies. While the informative conversations and networking are normally in person, due to recent events, Setup hosted a virtual panel to discuss the marketer’s perspective on the challenges and positive outcomes that have sprouted due to COVID-19.
Alongside moderator, Joe Koufman, the CEO and Founder of Setup, the guest panelists included:
Julie Bowerman | Chief Global Digital Consumer + Customer Experience Officer at The Kellogg Company
Tim Minahan | EVP Business Strategy + Chief Marketing Officer at Citrix
Douwe Bergsma | Chief Marketing Officer at Piedmont Healthcare
Setup exists to empower and connect marketers which enables us to have a unique perspective on the agency-client relationship. Due to this, we conduct an annual marketing relationship survey where we ask marketing leaders about both the brand and agency experience to help us understand their interactions and thought processes.
In late-2019, we targeted senior-level marketers via email, LinkedIn, and social media channels and heard back from more than 230 marketing leaders (62% on the client-side and 38% on the agency-side).
Check out what marketers most care about going into 2020!
Read MoreSetup saw incredible growth in 2019 - from rebranding to serving agencies all over the nation, Joe Koufman, CEO and Founder of Setup, shares 10 notable highlights from the successful year!
Cheers to a prosperous and more involved 2020 - forever onward and upward!
Read MoreAt our most recent #MarketersBreakfast, marketing leaders from Red Bull, Coca-Cola, Salesforce, and many others joined us to discuss the challenges marketers face when getting buy-in from the C-Suite.
What common objections do you encounter when presenting marketing initiatives to company leadership? How can marketers build a business case for more budget?
Read MoreThe #MarketersBreakfast by Setup focuses on nurturing and connecting marketing leaders in the community. Marketing is an ever-changing landscape, however, so the Setup #MarketersBreakfast covers an array of topics and marketing pain points. This quarter’s theme focused on Show + Tell - inviting six marketing leaders from different industries - The Coca-Cola Company, Salesforce, Atlanta Braves, ParkMobile, High Museum of Art, and the Metro Atlanta Chamber - to present and share a recent successful marketing initiative.
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