#MarketingMixer│Marketing Group Therapy Recap
Attendees from the brands including:
At Setup, we prioritize creating a safe space for communication between our client-side and agency-side marketers, and what better way to do that than through a therapy session. Last Thursday, we continued to foster those important conversations at our virtual #MarketingMixer event where we held our Marketing Group Therapy Discussion.
Prior to our group therapy session, we had to identify what problems our community was facing. We asked them to submit challenges they encounter from different aspects of their business. During the event, we shared several challenges submitted with our marketing professionals, and together we conceptualized ways to overcome them. The event also had two sessions for 1:1 discussion between client side and agency side marketers, where they were able to connect and discuss more about their respective business challenges.
Here’s a recap of some of the challenges and solutions from our Marketing Group Therapy Discussion:
Challenge #1: What marketing disciplines should I NEVER outsource and what should I ALWAYS outsource?
Stacy Sutton from Rule 1 Ventures suggested digital marketing functions like paid search should be outsourced because other people are “really good at it.”
Laura Lanio from Loews Hotels agreed with Sutton that paid search should be outsourced. She also talked about her experience working on the agency side for nine years, and her awareness of how important it was to outsource branding to an agency.
Allie Clark from Bounteous followed up explaining that the role of agencies is to stay up to date on the cutting-edge technology and latest industry trends that could be of service to their clients. This allows them to have more capabilities than in-house marketing for a brand.
Challenge #2: Our team has lost several colleagues over the last year and we have been unable to backfill the roles due to a hiring freeze. The remaining team members have done an exceptional job stepping up and collaborating to get the work done, but I know the extra work is weighing on them after all this time. As their manager, I help prioritize their projects but I know they are still overwhelmed at the seemingly never-ending to-do list. Ideas on other ways I can support them and keep them from burnout before it's too late?
Leana Less from The Estée Lauder Companies could relate to this problem because her team has experienced some symptoms of burnout. Furthermore, she explained that she’s working to find a solution to help her team thrive, not just survive.
Mike Pietryka from Paradies Lagardére agreed that he has experienced this with his team and emphasized the importance of making his team feel appreciated. He does that by giving an extra day off or allowing his team members the space to vent; he just wants his employees to feel like they are appreciated and can come to him with their issues.
Challenge #3: How am I going to target consumers in the new "cookie-less" world?
Jon Meck from Bounteous explained that there are many ways to make up for the “cookie-less world,” such as combining tools and systems that are still available for data tracking, as well as “doubling down” on the technology and support from the marketing and the analytics teams and getting them to work together.
Challenge #4: What's the best way to approach organizing all the data we've been collecting about our target consumers? How do we best leverage it for marketing back to the consumers?
Todd Skidmore from Mohawk suggested that companies start to organize data that they’ve been collecting for years and take the data in pieces rather than analyzing a large amount of data at once.
Our #MarketingMixer allowed the attendees to receive great insights on how to solve some marketing challenges. Additionally, they were able to make connections with new marketing professionals in the industry.
A special thank you to the attendees of our #MarketingMixer event as well as the members of our community who submitted challenges for us to discuss.
