Over and over again, it has been proven that purpose-driven companies outperform those that are seeking only profit. Joe Koufman, CEO of Setup, discusses the benefits behind defining a company’s purpose, vision, tenets, and values.

SPARKsouth | Building a Career in Digital Marketing

The SPARKsouth conference exposes attendees to multiple marketing career paths and sessions dedicated to mentoring and developing students’ professional skills and mindsets.

Due to Covid, the conference that typically takes place in venues such as UGA’s Terry College of Business or Truist Park was completely digital.

Marketing Industry/TrendsSetup - marketing matchmakersOctober 20, 2020sparksouth, SPARKsouthComment

What’s the Deal with Amazon Prime Day Deals?

Just like most events in 2020, this year’s Prime Day looks a little different. What normally is the ecommerce holiday of the summer, Amazon Prime Day is now taking place on October 13th and 14th, right before the holiday shopping season.

The veiled threat of a lethal virus has changed consumer purchasing behaviors drastically, leading to a surge of ecommerce use and an unwillingness to shop indoors.

Marketing Industry/TrendsSetup - marketing matchmakersOctober 13, 2020Amazon, Prime Day, ecommerce, consumer preferenceComment

Ecommerce in 2020 + Beyond

The pandemic has impacted an array of industries both positively and negatively - causing company and consumer behaviors to change. At Setup, we’ve spoken to a number of marketers in a variety of industries including Restaurants, B2B, IT and Services. The rise of reliance on technology and ecommerce during this time led us to ask the following questions to ecommerce industry experts to gauge current and future trends.

Paid Media Trends in 2020

Given the change in consumer behavior and increase in digital marketing adaptation, we reached out to some paid media experts to understand how marketers are best utilizing paid media at this time and what trends are arising.

How is the B2B Industry Transforming?

Due to its consumer-facing nature, the B2C industry shines brighter in the spotlight than B2B. Given that they are both a “people” business, however, the two share a good bit in common.

We asked B2B marketing agency experts about the current status of the B2B industry, how it is changing and being influenced by the B2C industry, and how B2B is adapting to the current demand of the pandemic.

Marketing Industry/Trends, Industry BlogsSetup - marketing matchmakersSeptember 2, 2020B2B Marketing, b2b, b2c, B2C, B2C marketingComment

Form Your Tribe of Supporters

Joe Koufman, CEO and Founder of Setup, shares the key steps behind building, nurturing, and maintaining a strong business network.

The Power of LinkedIn

LinkedIn is increasingly becoming a valuable social media platform for business professionals to connect, network, and grow. Although the pandemic has led to challenges for LinkedIn’s own ad revenue and employees, the potential it offers to alert job seekers of trends or connect professionals with one another is incomparable.

How can users best optimize the platform?

Marketing Industry/TrendsSetup - marketing matchmakersAugust 11, 2020LinkedIn, Social Media, networkingComment

What Marketers Can Learn from the TikTok Boom?

With the video capabilities of the beloved Vine platform, the sharing capabilities of Facebook, and the meme capabilities of Twitter, TikTok has other social platforms running scared (and even attempting to create worthy competitors like the failed Lasso and the upcoming Reels).

What can marketers learn about consumers from TikTok’s speedy rise?

What Should Onboarding Look Like?

Have you ever worked for an advertising agency? If you have, chances are you can reflect upon your onboarding at that agency for a brief moment. Chances are it wasn’t very involved and everyone at the agency was extremely busy. Perhaps they provided you a few guidelines, rules and paperwork, but then they likely threw you right into the work. Agencies tend to run lean, so by the time they decide to actually make a new hire, they really need that new hire to be working and producing immediately.

If you haven’t worked for an agency, perhaps you’ve had a similar experience at some point in your career. Most working people can relate to subpar onboarding experiences.

So, what should onboarding look like?

Marketing Industry/TrendsSetup - marketing matchmakersJuly 28, 2020onboarding, onboard, hire, human resourcesComment

From Sourdough Starters to Building a Deck | What is Your Marketing Makeover?

While COVID-19 has certainly devastated the world and altered what people and businesses consider “normal” in their day to day, the virus looks like it is here to stay (at least for a while), and this is our new “normal.”

What does this mean for businesses?

Marketing Industry/TrendsSetup - marketing matchmakersJuly 7, 2020Comment

Social Media Day | The Power of Social Media in 2020

The evolution of social media has defined generations. Just like older generations grew up knowing the same references from Ed Sullivan, Johnny Carson, or Cheers - Millennials and Generation Z are quoting references from vines and memes, and now, TikTok to one another.

Over the past few months, social media’s importance has grown and has even taken a different tone in 2020.