In the spirit of our Marketer Matchups relaunch, Setup’s marketing matchmaker service for 1:1 networking connections, we wanted to give you ways to start networking conversations for when you return to events.
Read More
In the Setup CMO Spotlight series, we interview an array of marketing leaders who have done it all. In these recent interviews, marketing professionals shared advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in Chief Marketing Officer and other roles similar to their own.
Read More
At Setup, networking runs through the veins of the organization. For the past year, Setup CEO and Founder, Joe Koufman, has highlighted some of the lessons he has learned from people in his network.
The following lessons are centered around building, maintaining, and shaping one’s “tribe.” According to Seth Godin, tribes are “founded on shared ideas and values. Tribes give ordinary people the power to lead and make big change.”
Read More
At Setup, networking runs through the veins of the organization. Each staff member is enthusiastic about forming and maintaining relationships. This is largely due to the fact that we are founded by a business matchmaker who values connection above all else.
The following is a series highlighting the people and lessons that led to our CEO founding Setup.
Read More
“Nobody gives a sh*t about your resume,” Joe Koufman, CEO and Founder of Setup blatantly stated in an interview with Hard Corps marketing.
What does this mean and how can job seekers best stand out?
Read More
We’ve all heard that in a job hunt, who you know is more important than what you know. Without a personal referral to pass your (hopefully visual) resume along to the key person, your chances of landing a job could be slim. So where does that leave the job seekers who want to be endorsed by valued associates or colleagues?
Read More
You’ve tried to contact your dream employer for months; you sent LinkedIn requests and emails, reached out to the C-Suite, sent your portfolio to a few employees in the right department, and maybe even landed a meeting or two, but none of these encounters led to a job offer. By now, you’re ready to move on, because you’ve tried everything, right? But have you actually done EVERYTHING you can?
Read More
Traditional resumes are typically a laundry list of past jobs, but they rarely tell the story about what the candidate COULD do for the potential employer. In the highly competitive job market, a visual representation of competency and experience told in a creatively stimulating format can make all the difference in getting noticed.
Read More
Setup™ CEO - Joe Koufman published a series of blog posts designed to help #JobSeekers prepare for and find their perfect next position.
Read More
While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder.
Read More
Unlock certain “superpowers” when searching for your next gig by utilizing these 3 free tools.
Read More
A strong online presence could be a deciding factor for a position you’ve applied for, or a position you don’t even know exists. Building an online personal brand is more important than ever, so it is crucial to not let others define you.
Ask yourself: Are you taking charge of guiding and cultivating your personal brand perception? Are you emphasizing your subject matter expertise and your glowing personality? When the potential employer Googles you, what will they find?
Read More