Stepping into a new marketing role can be challenging. Luckily, we’ve researched and collected information from interviews with marketing leaders who were once in your shoes to give you a step-by-step outline of what to expect and how to achieve your goals.

Set yourself up for success in your role beyond the first 30-60-90 days…

What's inside the Guide to a New Role | Senior Marketing Manager Role?

The Senior Marketing Manager is responsible for positioning the company’s products and services, as well as overseeing all marketing campaigns and content.

They have a number of responsibilities, but they focus mainly on the following:

• Market Research and Goal Setting - Positioning Products and Services

• Project Management - Improving Productivity, Timelines, and Collaboration

• Content Creation - Educating and Engaging Customers

Download the guide to get more breakdowns of how you handle your team, stakeholders, and priorities as a Senior Marketing Manager.

 
“[As the Manager], you need to be the person to rally the
team and avoid negative emotions or stress that could
potentially bleed into work.”
— DYLAN FLOYD | FORMER ASSOCIATE MANAGER THE HOME DEPOT

Table of Contents:

 

Overview

Sample Job Description and Requirements

What to Do

Working With and Building Your Team

  • Becoming an Effective Leader

  • Crafting Your Perfect Leadership Style

  • Leveling Up as a Director of Marketing

  • Building a Successful Team

Filling in the Gaps

  • Improve Process, Strategy, and Growth

Customers and Competition

How to Work Alongside Stakeholders

  • Customers + Competition

Performing an Effective SWOT

Overall Advice

Questions to Ask Yourself

 
Senior Marketing Manager

A visual from the guide on how to level up in your role.

 
 
 

Not a Senior Marketing Manager?

Check out our other guide in this series: Guide to a New Role | Director of Marketing and Guide to a New Role | VP of Marketing

About us

Setup can help your brand or business find a marketing company across any discipline:

  • Influencer marketing

  • Digital strategy

  • Content creation / content marketing

  • Full-service digital marketing agency

  • Traditional advertising

  • Public relations

  • Multi-channel marketing agency specialists

  • Experiential

  • Full-service marketing

  • Web design

  • SEO / online marketing

  • Mobile marketing

  • Multicultural

  • Social media

  • User Experience

  • Creative

  • CRM

  • Reputation management

  • Video marketing

  • Pay-per-click marketing

  • Analytics