Stepping into a new marketing role can be challenging. Luckily, we’ve interviewed marketing leaders who were once in your shoes and conducted thorough research to give you a step-by-step outline of what to expect and how to achieve your goals, drive higher ROI, actionable senior marketing manager tips, and improve team performance - all available in this guide for new Senior Marketing Manager roles below.

Set yourself up for success in your role beyond the first 30-60-90 days…

What's inside the Guide to a New Role | Senior Marketing Manager?

The Senior Marketing Manager is responsible for positioning the company’s products and services, as well as overseeing all marketing campaigns and content.

They have a number of responsibilities, but they focus mainly on the following:

• Market Research and Goal Setting - Positioning Products and Services

• Project Management - Improving Productivity, Timelines, and Collaboration

• Content Creation - Educating and Engaging Customers

Download the guide to get insights to strategic marketing planning for managers, including guidance on successfully managing marketing teams effectively, guiding marketing ROI improvement, outlining career growth for marketers, optimizing data-driven marketing insights to influence strategies, and ranking priorities as a Senior Marketing Manager.

Dylan Floyd - Guide to a New Role — “[As the Manager], you need to be the person to rally the
team.”

“[As the Manager], you need to be the person to rally the team and avoid negative emotions or stress that could potentially bleed into work.”
**Dylan Floyd | Senior Manager, End-to-End Connections & Media | The Coca-Cola Company**

Content Preview:

Overview

Sample Job Description and Requirements

What to Do

Working With and Building Your Team

Becoming an Effective Leader
Crafting Your Perfect Leadership Style
Leveling Up as a Director of Marketing
Building a Successful Team

Filling in the Gaps

Improve Process, Strategy, and Growth

Customers and Competition

How to Work Alongside Stakeholders

Customers + Competition

Performing an Effective SWOT

Overall Advice

Questions to Ask Yourself

Senior Marketing Manager — A visual from the guide on how to level up in your role.

All of the “New to Role” Marketing Guides are toolkits focused on marketing leadership strategies and marketing strategy development, marketing team management tips, marketing ROI improvement, maximizing marketing impact, leadership skills development, and more. The guides are also all supported by research and personal accounts from marketing leaders in the same role as you (whether that be VP of Marketing, Director of Marketing, and Marketing Manager). Download the strategic marketing guide for Marketing Managers to master your role and optimize your game.

Download Your Guide Today!