Stepping into a new marketing role can be challenging. Luckily, we’ve researched and collected information from interviews with marketing leaders who were once in your shoes to give you a step-by-step outline of what to expect and how to achieve your goals.

Set yourself up for success in your role beyond the first 30-60-90 days…

What's inside the Guide to a New Role | VP of Marketing?

The VP of Marketing is responsible for overseeing the marketing strategy and marketing goals for the company. They deal with positioning and overall communication in the market with a central focus on the customer. VPMs work closely with Sales and Business Development to oversee all research efforts.

They have a multitude of responsibilities, but their focus is mainly on the following:

  • Market Positioning - Maximize Market Share

  • Integrated Marketing and Communications (IMC) - Unified Approach

  • Overall P&L (Profit and Loss) - Maximum Revenue

Download the guide to get more breakdowns of how you handle your team, stakeholders, and priorities as a VP of Marketing.

 
“Ultimately, whether you identify a challenge as such is the only
thing that is setting you back. Challenges are merely opportunities.”
— KATIE KIRSCHNER | VP AND GLOBAL LEAD, HOSPITALITY CONSULTING | NCR

Table of Contents:

 

Overview

Sample Job Description and Requirements

What to Do

Working With and Building Your Team

  • Becoming an Effective Leader

  • Crafting Your Perfect Leadership Style

  • Leveling Up as a Director of Marketing

  • Building a Successful Team

Filling in the Gaps

  • Improve Process, Strategy, and Growth

Customers and Competition

How to Work Alongside Stakeholders

  • Customers + Competition

Performing an Effective SWOT

Overall Advice

Questions to Ask Yourself

 
VP of Marketing Guide

A visual from the guide on how to level up in your role.

 
 
 

Not a VP of Marketing?

Check out our other guide in this series: Guide to a New Role | Director of Marketing

About us

Setup can help your brand or business find a marketing company across any discipline:

  • Influencer marketing

  • Digital strategy

  • Content creation / content marketing

  • Full-service digital marketing agency

  • Traditional advertising

  • Public relations

  • Multi-channel marketing agency specialists

  • Experiential

  • Full-service marketing

  • Web design

  • SEO / online marketing

  • Mobile marketing

  • Multicultural

  • Social media

  • User Experience

  • Creative

  • CRM

  • Reputation management

  • Video marketing

  • Pay-per-click marketing

  • Analytics