Stepping into a new marketing role can be challenging. Luckily, we’ve interviewed marketing leaders who were once in your shoes and conducted thorough research to give you a step-by-step outline of what to expect and how to achieve your goals, drive higher ROI, VP of marketing growth strategies, and improve team performance - all available in this new Vice President of Marketing guide below.

Set yourself up for success in your role beyond the first 30-60-90 days…

What's inside the Guide to a New Role | VP of Marketing?

The VP of Marketing is responsible for overseeing the marketing strategy and marketing goals for the company. They deal with positioning and overall communication in the market with a central focus on the customer. VPMs work closely with the Sales and Business Development teams to oversee all research efforts.

They have a multitude of responsibilities, but their focus is mainly on the following:

Market Positioning - Maximize Market Share
Integrated Marketing and Communications (IMC) - Unified Approach
Overall P&L (Profit and Loss) - Maximum Revenue

Download the guide to get more guidance on creating data-driven marketing strategies for VPs, managing and building a high-performing marketing team, handling stakeholders, harnessing strategies to grow marketing ROI, and ranking priorities as a VP of Marketing.

“Challenges are merely opportunities.”

“Ultimately, whether you identify a challenge as such is the only thing that is setting you back. Challenges are merely opportunities.”
**Katie Kirschner | Former VP and Global Lead, Hospitality Consulting | NCR**

Content Preview:

Overview

Sample Job Description and Requirements

What to Do

Working With and Building Your Team

Becoming an Effective Leader
Crafting Your Perfect Leadership Style
Leveling Up as a Director of Marketing
Building a Successful Team

Filling in the Gaps

Improve Process, Strategy, and Growth

Customers and Competition

How to Work Alongside Stakeholders

Customers + Competition

Performing an Effective SWOT

Overall Advice

Questions to Ask Yourself

VP of Marketing Guide — A visual from the guide on how to level up in your role.

All of the “New to Role” Marketing Guides are toolkits focused on marketing leadership strategies and marketing strategy development, marketing team management tips, marketing ROI improvement, maximizing marketing impact, leadership skills development, and more. The guides are also all supported by research and personal accounts from marketing leaders in the same role as you (whether that be VP of Marketing, Director of Marketing, and Marketing Manager). Download the strategic marketing guide for VPs to master your role and optimize your game.

Download Your Guide Today!