Stepping into a new marketing role can be challenging. Luckily, we’ve interviewed marketing leaders who were once in your shoes and conducted thorough research to give you a step-by-step outline of what to expect and how to achieve your goals, drive higher ROI, and improve team performance - all available in this new Marketing Director guide below.

Set yourself up for success in your role beyond the first 30-60-90 days…

What's inside the Guide to a New Role | Director of Marketing?

The Director of Marketing is responsible for implementing the company's overall Marketing strategy and works closely with the CMO (Chief Marketing Officer). They have a multitude of responsibilities including:

  • Maximize Revenue + Marketing ROI

  • Marketing Campaigns (from concept to creation) - Driving Conversion

  • Campaign Analytics - Maximum Visibility

Prepare for Marketing Director success and your Marketing Director responsibilities by downloading the guide and getting more guidance on managing and building a marketing team, handling stakeholders, maximizing marketing ROI, and ranking priorities as a Director of Marketing.

This new role Marketing Director guide includes leadership strategies for marketers new to or currently in and navigating the Marketing Director role. Check out a brief look at what to expect below.

 
 
 

“As a leader, I want to know how am I doing and how can I do better? I'm always learning…”

Gabby Cohen | Former Global Head of Integrated Marketing & Communications | Harry’s, Inc.

 

Content Preview:

 

Overview

Sample Job Description and Requirements

What to Do

Working With and Building Your Team

  • Becoming an Effective Leader

  • Crafting Your Perfect Leadership Style

  • Leveling Up as a Director of Marketing

  • Building a Successful Team

Filling in the Gaps

  • Improve Process, Strategy, and Growth

Customers and Competition

How to Work Alongside Stakeholders

  • Customers + Competition

Performing an Effective SWOT

Overall Advice

Questions to Ask Yourself

A visual from the guide on how to develop and work with your team.

A visual from the guide on how to develop and work with your team more effectively.

All of the “New to Role” Marketing Guides are toolkits focused on marketing leadership strategies and marketing strategy development, marketing team management tips, marketing ROI improvement, maximizing marketing impact, leadership skills development, and more. The guides are also all supported by research and personal accounts from marketing leaders in the same role as you (whether that be VP of Marketing, Director of Marketing, and Marketing Manager). Download the strategic marketing guide for Marketing Directors to master your role and optimize your game.

 
 

About us

Setup can help your brand or business find a marketing company across any discipline:

  • Influencer marketing

  • Digital strategy

  • Content creation / content marketing

  • Full-service digital marketing agency

  • Traditional advertising

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  • Multi-channel marketing agency specialists

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  • Full-service marketing

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  • SEO / online marketing

  • Mobile marketing

  • Multicultural

  • Social media

  • User Experience

  • Creative

  • CRM

  • Reputation management

  • Video marketing

  • Pay-per-click marketing

  • Analytics