Stepping into a new marketing role can be challenging. Luckily, we’ve researched and collected information from interviews with marketing leaders who were once in your shoes to give you a step-by-step outline of what to expect and how to achieve your goals.
Set yourself up for success in your role beyond the first 30-60-90 days…
What's inside the Guide to a New Role | Director of Marketing?
The Director of Marketing is responsible for implementing the company's overall Marketing strategy and works closely with the CMO (Chief Marketing Officer). The y have a multitude of responsibilities including:
Maximize Revenue + Marketing ROI
Marketing Campaigns (from concept to creation) - Driving Conversion
Campaign Analytics - Maximum Visibility
Download the guide to get more breakdowns of how you handle your team, stakeholders, and priorities as a Director of Marketing.
Table of Contents:
Overview
Sample Job Description and Requirements
What to Do
Working With and Building Your Team
Becoming an Effective Leader
Crafting Your Perfect Leadership Style
Leveling Up as a Director of Marketing
Building a Successful Team
Filling in the Gaps
Improve Process, Strategy, and Growth
Customers and Competition
How to Work Alongside Stakeholders
Customers + Competition
Performing an Effective SWOT
Overall Advice
Questions to Ask Yourself
A visual from the guide on how to develop and work with your team more effectively.
About us
Setup can help your brand or business find a marketing company across any discipline:
Influencer marketing
Digital strategy
Content creation / content marketing
Full-service digital marketing agency
Traditional advertising
Public relations
Multi-channel marketing agency specialists
Experiential
Full-service marketing
Web design
SEO / online marketing
Mobile marketing
Multicultural
Social media
User Experience
Creative
CRM
Reputation management
Video marketing
Pay-per-click marketing
Analytics