The Setup Pulse Report updates Client + Agency Marketers on the latest industry trends and campaigns. This week we talk about B2C > B2B, Lyft updates, Meta’s technological attempts + more.
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There is an overwhelming amount of knowledge marketers can pull from customer interaction at every moment of the buying cycle. This behavioral information could very well influence the future of a brand’s marketing, products, and overall operations. We spoke with industry experts Jenifer Harmon from Store By Store and St. John, Arianna Howe from Sparkloft Media, and Blake Williams from The Shipyard about their thoughts on leveraging data and using tools to extract data to inform strategy.
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Setup CEO, Joe Koufman, virtually sat down with John Ross, the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands.
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As marketers, it is clear that finding the right marketing agency to provide additional capacity or capability is crucial to achieving our business goals; however, the process of selecting the perfect agency can be overwhelming and time-consuming. Clients often inherit agency relationships that may no longer be the best fit or have become stale, leading them to consider a change.
When faced with this laborious task, you may ask yourself: Where to begin when looking for a new agency? Or wonder if your team is making the right decision.
Let’s explore some of the major challenges to finding a great marketing agency and how to overcome them.
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The Setup Pulse Report updates Client + Agency Marketers on the latest industry trends and campaigns. This week we talk X, Barbie, and Brand tribes.
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Setup COO, Amanda Thompson, virtually sat down with Marti Walsh, the Vice President of Marketing at NAPA to discuss the benefits of hard work, empathetic leadership’s ripple effect on an organization, and Delta and Peloton’s brilliance as brands.
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In this synopsis, we will cover Bud Light’s latest missteps (with grace) and provide four takeaways on how you can appeal to new audiences without alienating old ones.
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Setup CEO, Joe Koufman, virtually sat down with Laurie McGrath, the Chief Marketing Officer at Momentus Technologies to talk about the influential power of design, fashion, and art, her favorite quote from Pema Chödrön, and more.
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The Setup CMO Spotlight series highlights high achieving marketing executives from different industries. After over 70 interviews with leaders at brands like Papa Johns, HEINEKEN, Randstad, NCR, and more, we’ve found that, despite each leader’s individual career journey and siloed industry, many CMOs and marketing professionals share the same priorities and outlook. Here are their thoughts!
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Setup CEO, Joe Koufman, virtually sat down with Shonodeep Modak, the CMO of the energy management division of Schneider Electric, to discuss why he admires L'Oreal’s brand, advice he would share with his younger self, and more.
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At Setup, we talk to a variety of Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their schools of thought, advice, and noticeable trends. We recently spoke to Kelly Deen, the Chief Commercial Officer/CMO at kencko, and Jamie Eslinger, the SVP of Marketing + Integration at The Little Gym & Snapology, about the Health + Wellness Industry.
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Setup CEO, Joe Koufman, virtually sat down with David Partain, the SVP & Global CMO of Flexshares Exchange Traded Funds to discuss big career wins and losses, lessons learned, and more.
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