Setup’s Business Development Manager, Evan Rosenthal, shares his thoughts on the best campaigns from the Cannes Lions International Festival of Creativity. Check out the advertisements and let us know which were your favorite!
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Besides a simple Google search, or leaning on a past/familiar relationship with an agency, what are the other methods Brands use to find the perfect Marketing Agency partner? In our 2022 Marketing Relationship survey, we uncovered that referrals from trusted colleagues and friends were the most popular way Client-Side Brand Marketers found their next Agency partner.
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Setup CEO, Joe Koufman, virtually sat down with Ana Villegas, the Chief Marketing Officer and EVP for Affinipay, to discuss the importance of investing in your career and prioritizing Diversity and Inclusion, the magic of Disney, and more.
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For this Mixer, we decided to cover “How to Attract Top Talent” since employers and interviewees are curious about how to navigate the job market and how to recruit the best talent. Our partners at Hire Profile are recruiting visionaries with the experience and tools to provide marketing and creative staffing and recruiting solutions to companies in the greater Atlanta area.
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Setup CEO, Joe Koufman, virtually sat down with Christi Mason, the Chief Marketing Officer at Slutty Vegan to discuss the importance of learning different perspectives, how imagination is more powerful than intelligence, and more.
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Setup’s Business Development and Marketing Associate, Alexis Quarcoo, has an ongoing series on her Twitter account, @Alexisfromsetup, called #MotivationalMonday where she highlights her favorite motivational quotes from previous guests featured in the CMO Spotlight Series. Check out this list of some of her favorite quotes (in no particular order) from marketing leaders in the CMO Spotlights that will give you a burst of motivation for the week and brighten your day:
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Setup CEO, Joe Koufman, virtually sat down with Kelly Deen, the Chief Commercial Officer and Chief Marketing Officer for kencko to discuss how she is inspired by Brands like Liquid Death and Bombas, the impactful influence of the Sci-Fi movie Vanilla Sky, the values she maintains as a leader, and more.
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One of the main takeaways from our many #CMOSpotlight interviews is that it is important to seek inspiration from a variety of sources that are beyond your day-to-day tasks. At Setup, we love to invest time into exposing ourselves to learning opportunities and expanding our mindsets by hearing new and innovative approaches from experts in their field. We attended TEDxAtlanta with this very goal in mind. As the host, Jacqui Chew, stated at the beginning of the event, “Ideas can change the human condition.”
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Setup CEO, Joe Koufman, virtually sat down with, Randi Stipes, the Vice President for IBM Brand Marketing and the Chief Marketing Officer for The Weather Company to discuss how her values connect her to people, how important it is to always be learning from your competition, and how she learned the importance of taking a stand.
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A lot has happened in the last six or seven years, and what better way to process challenges than through group therapy? Whether in your personal or professional life, it’s important to realize you are never alone, and challenges are just opportunities for growth, innovation, and insights.
For the event, we crowdsourced challenges Marketing leaders face, and then discussed those questions as a group. Talking points ranged from discussing rising AI technology, to acquiring talent, to branding strategies. Below is a brief recap of the conversation. (We kept the identity of contributors anonymous in true Therapy form.)
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In the 2022 Setup Marketing Relationship Marketing Relationship Survey, we surveyed over 300 Marketing respondents to uncover the behaviors and priorities of Brand and Agency marketing leaders.
From discussing Why Clients End Their Agency Relationships, to What Clients Want From Their Agencies, there is so much to reveal and explore. But what are marketers spending their resources on? What types of agencies are being sought after for their specific marketing disciplines?
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Setup CEO, Joe Koufman, virtually sat down with Michael Engleman, the CMO at SHOWTIME. In the interview, he shared his love for storytelling, his appreciation for integrity, and lessons he’s learned from his seven year old son.
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