Setup Pulse - 8.14.23

Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read up on what’s being talked about this week!

Trending Topics

Testing The Waters

Before brands jump to an AOR, Clients are more likely to first see how an agency performs on a project to assess how both parties collaborate and how they mesh before going "all in."

 

B2C > B2B

We're hearing that Clients have budget to spend and Agencies in the B2C space have clear direction on work. The B2B space is seeing more budget cuts.

 

Connect With Lyft Drivers

Lyft launched in-app advertising on the user's ETA screen, when users match with a driver, and during their trip. With riders checking their phones 9 times on average during a typical ride, this is a great way to connect.

 

New + Noteworthy

Meta's Version of Spectacles

Meta released Ray Ban Stories, a digital wearable that allows you to record experiences, take phone calls, respond to messages, and more. But over 90% of users have stopped using the device since buying the glasses. Gathering user feedback is key with  Meta's first AR glasses set to release in 2027.

 

Ad Of The Week

WWF (World Wildlife Fund) released a brilliant ad that used the outrage about Twitter’s rebrand to advance the conversation regarding their own purpose. This is how they did it. As Jason Feifer, the Editor in Chief of Entrepreneur Magazine, articulated, this ad did not just jump on something people cared about, but moved the conversation forward.


Check back in for the next “Setup Pulse” where we give you quick trend + campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!