Setup Pulse - 7.31.23
Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.
Read up on what’s being talked about this week!
Trending Topics
Build Your Tribe
Brands want to build community not only by engaging their audience, but by establishing advocates who are passionate about their brand. Research from Stagwell shows that building a community of “superfans” makes a difference.
Need For Agencies Is Rising
Agencies are desired now more than ever since the start of 2023. Our introductions for agencies in Q2 has shown a huge increase in demand.
'X' Marks The Spot
... or does it? Top creatives and brands react to the new Twitter logo as “comic book,” “empty,” and “an HR nightmare.” Most say Musk has destroyed one of the best-known brands, and Twitter, as we know it, is dead.
New + Noteworthy
“Ken-ergy” + Pink Burgers?!
Did you know it took more money to market the Barbie movie ($150M) than it did to actually make it ($145M)? From the real-life Barbie Dreamhouse, to a selfie generator, it had more than 100 brands cashing in.
This iconic and nostalgic brand was able to bring fun and color to Twitter timelines everywhere just when the world needed it most.
Check back in for the next “Setup Pulse” where we give you quick trend + campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!
According to the 2023 Setup Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners.
This has been the case for the last five years of the Marketing Relationship Survey.
What does this mean for Clients + Agencies? How can they optimize their efforts with this knowledge?