Setup CEO, Joe Koufman, virtually sat down with Patricia Corsi, the Global Chief Marketing and Digital Officer at Bayer Consumer Health. In the interview, Corsi shares about her incredible career path that has taken her around the globe, her numerous experiences marketing in different industries, and how her diverse background adds to her strengths.
Read MoreFrom scrolling past numerous photos of a friend posing with the beaver statue, to seeing strangers in a supermarket sporting the Beaver branded t-shirt…having never heard of it, I started wondering what was Buc-ee’s secret and how did they create super fans?
…But then I took a trip to the world’s largest convenience store myself, and I knew.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Linda Bethea, the Head of Marketing at Danone. In the interview, Bethea shares about her incredible career path in the Food and Beverage industry, how her action-driven approach helps her accomplish goals, and the New England Patriots influence on her career.
Read MoreIn our ever-changing and fast-paced world, Setup likes to stay on top of the current trends in the marketing industry. For the latest installment of our industry blog series, we are focusing on marketing in the Beauty industry to investigate recent changes and trends to stay top of mind.
We spoke with marketing leaders from Unilever for the latest insights on changes in the industry.
Read MoreSparkloft Media is a social-first creative agency that works with clients who truly understand the power of social media and how it can transform many aspects of their business, not just marketing or communications.
Setup interviewed their CEO, Martin Stoll, to learn more about Sparkloft, his leadership philosophy, and marketing advice.
As brands (and agencies) look to fill those ever wider gaps in marketing capacity or capability, they have been approaching Setup since we are marketing matchmakers. While we do some recruiting work, we are seeing a spike in demand for our support helping clients find agencies to fill the gaps left by stretched marketing teams. It is easier to hire a fantastic agency with a diverse team of experienced specialists than it is to hire each person onto an in-house marketing team.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Tim Minahan, the CMO and EVP of Business Strategy at Citrix. In the interview, Minahan shares how important it is to surround himself with people who have other perspectives and expertise, how the younger generation inspires him, and how his recent interest in historical figures has added to his career.
Read MoreAt Setup, we focus on amplifying the stories and voices of powerful trailblazers and thought leaders in the marketing space. Our Women in Marketing series and virtual women’s community “In this Dame and Age,” provides a space for marketing women to network and share their journeys.
This particular segment features advice and stories from marketing agency leaders at Response Media and Goods & Services.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Erin Levzow, the VP of Marketing Technology at Del Taco. In the interview, Levzow shares how her level head allows her to see both sides of conflict, her passion for ballroom dancing translates into her work life, and her goal in marketing is to listen to the consumer.
Read MoreThe Manufacturing industry was hit by the pandemic on multiple fronts. Because of the delays on every end of the supply chain, companies weren’t able to fulfill orders on time, meaning manufacturers had to prove value by innovating in other ways...
Marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation, share their perspective on what’s to come for the Manufacturing industry.
Read MoreSetup CEO, Joe Koufman, virtually sat down with Elizabeth Brown, the SVP of Marketing and Communication at Little League International. In the interview, Brown shares how she uses her curiosity and creativity to her advantage, how her challenges have helped her and her team grow, how working alongside children and a purpose-driven company provides inspiration, and more.
Read MoreSetup’s latest Women’s Event “In This Dame and Age” discussed the importance and power of Mentorship. Representatives from a variety of companies such as Truist, IHG, Regal Cinemas, Hiscox USA, and The Home Depot attended to network and share their stories.
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