Construction Industry Developments in 2021+

From CPG to Restaurants to the Entertainment industry, Setup has kept an eye on the ever-changing marketing landscape in a multitude of industries. Since the pandemic led to an increase in activities including home improvement efforts, we wanted to check in on the Construction industry to see if they’re building anything noteworthy in the next year.

We spoke with marketing leaders from Formica, Advanced Drainage Systems, Inc., Halco Lighting, Wilsonart, and more about what they’ve experienced in the last year and their predictions for the upcoming year.

Industry BlogsSetup - marketing matchmakersMay 25, 2021industry blog, construction industryComment

CMO Spotlight | Matt Frisbie - Little Giant Ladders

Setup CEO Joe Koufman virtually spoke with Matt Frisbie, the Chief Marketing Officer (CMO) of Little Giant Ladders. In this interview, Frisbie demonstrates different ladder use cases in the Little Giant studio while walking the audience through innovation and product development procedures.

CMO SpotlightSetup - marketing matchmakersMay 18, 2021CMO SpotlightComment

6 Questions for Inspirational Women in Marketing Series | Part 4

At Setup we believe in the power of uplifting others and sharing their stories. Our women in marketing series highlights stories from impressive leaders in different industries who have overcome challenges in their field and continue to innovate and inspire others. This segment features leaders from The Bonadio Group, Bacardi, and Nuna.

#MarketingMixer | The Marketing Multiverse

The Marketing Multiverse: Marketing in Small, Medium + Large Companies featured a panel of marketers with similar job roles from different sized beverage companies sharing their unique perspectives and experiences. The CEO of Arden's Garden Leslie Zinn represented the small company, the CMO of SweetWater Brewing Company Brian Miesieski represented the mid-sized company, and the Group Marketing Director of Coca-Cola Freestyle at The Coca-Cola Company Eric Lewis represented the larger company.

CMO Spotlight | Jo Ann Herold - Honey Baked Ham Co.

Setup CEO Joe Koufman virtually sat down with Jo Ann Herold, the Chief Marketing Officer (CMO) of Honey Baked Ham. The full conversation covers her career path from dressing up as The Hamburglar at McDonald’s to becoming the CMO of Honey Baked Ham and her love for mentoring and coaching others.

CMO SpotlightSetup - marketing matchmakersApril 23, 2021CMO Spotlight Comments

What’s the Deal with the CPG Industry?

The pandemic has altered the ways consumers shop, compare, and buy CPG products, all in somewhat permanent fashion. Recently, we interviewed marketing experts from Learning Resources, Three Five Two, and Response Media about the changes they’ve noticed in the Consumer Packaged Goods (CPG) Industry.

Industry BlogsSetup - marketing matchmakersApril 20, 2021industry blog, consumer packaged goods, cpgComment

6 Questions for Inspirational Women in Marketing Series | Part 3

More than half of Forbes’ Most Influential CMOs of 2020 were women. The marketing industry is increasingly influenced and led by prominent women marketing professionals. In an effort to call attention to these powerful voices, we are releasing a regular series of blog posts highlighting the inspirational stories from women marketing leaders.

The stories, advice, and lessons featured today are from marketing leaders at BIOMIN America Inc, Distant Lands Coffee, and Cats Footwear.

CMO Spotlight | Joanna Irwin - Randstad

Setup CEO Joe Koufman virtually sat down with Joanna Irwin, the Global CMO at Randstad. The full conversation covers her career path from agency-side to brand-side marketing, the challenges and learnings that come with being in a global role, how she gets buy-in across the company and with the C-suite, the value of collaboration and community within an organization, and more.

CMO SpotlightSetup - marketing matchmakersMarch 26, 2021CMO SpotlightComment

6 Questions for Inspirational Women in Marketing Series | Part 2

More than half of Forbes’ Most Influential CMOs of 2020 were women; it goes without saying that women are just as prominent and consequential to the marketing industry as men.

To celebrate women in the marketing profession during Women’s History Month, we asked women marketing leaders from Carvel at Focus Brands, Gardner Denver, Inc., and Blackbaud to share their personal triumphs, tribulations, perspective, and advice about working in the marketing industry.

The Light at the End of the Conference Hall: Trade Shows in 2021

In March 2020, people left their offices with no knowledge of when they’d return. Schools closed, concerts were rescheduled, and, to many marketers’ dismay, trade shows were canceled. Now, a year later, the vaccine is becoming more available each day - a seemingly hopeful future in our midst. So while everyone is antsy to return to their “normal” life, business leaders are wondering, what will the future of trade shows look like?

Marketing Industry/TrendsSetup - marketing matchmakersMarch 16, 2021industry blogComment

The Sports Marketing Playbook Post-2020

The Sports Industry, one that heavily relies on in-person events, adapted swiftly following this brand new sense of urgency. Here are some lessons for future sports (or any industry’s) marketing playbook regarding innovation, adaptation, and flexibility from an AMA interview featuring Atlanta sports marketing leaders.

37 Inspiring Lessons for your Career | 5 Lessons at a Time (Part 1)

At Setup, networking runs through the veins of the organization. Each staff member is enthusiastic about forming and maintaining relationships. This is largely due to the fact that we are founded by a business matchmaker who values connection above all else.

The following is a series highlighting the people and lessons that led to our CEO founding Setup.

Navigation

For Brands

For Agencies