#MarketersToolbox - Keyword Tools to Improve Organic Search

Tailored and specific content marketing is becoming increasingly important to businesses. Search engine optimization (SEO) and keyword research help refine digital marketing content. In fact, detailed keywords help companies rank first on search engines and are the reason companies are found through organic search. Marketers are investing an increasing amount of time into keyword research because keywords can define a company and lead to deeper conversions…Here are some keyword research tools that can help:

#MarketersToolboxSetup - marketing matchmakersMarch 1, 2019#MT - Marketing, #MT - Social Media, keyword, SEOComment

The Different Types of Marketing Agencies

There are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them.

#MarketersToolbox - Infographic Design Tools

Content marketing is becoming more and more important to gain organic reach, credibility, and audience engagement. Whether it’s social media, video, graphic, or blog copywriting, content creation is valuable to any marketing strategy. Infographics visually captivate, entertain, and educate the audience. In fact, people retain visual content more often than written. Here is a list of infographic tools to improve any level designer’s output.

#MarketersToolboxSetup - marketing matchmakersFebruary 22, 2019#MT - Marketing, infographicComment

#MarketersBreakfast: A Speed-Dating Valentine's Spectacular

For Setup, Valentine’s Day is the greatest day of the year, so we shared it with the people we love most - senior brand marketers and agency partners. As connectors of client-side marketers and agencies, it was our duty to provide as many connections as possible on the gushiest day of the year.

Valentine’s day morning, marketers entered the Miami Ad School @ Portfolio Center ready to network their hearts out at our ever-popular speed-dating #MarketersBreakfast event.

Setup News/EventsSetup - marketing matchmakersFebruary 19, 2019#MarketersBreakfast, marketers breakfast, speed datingComment

#MarketersToolbox - Podcast Tools for Marketers

Everyone and their mother might as well have one. The popularity and exposure is exactly why some brands may benefit from adding podcasts to their content marketing. Podcasts allow users to share their expertise, form connections with guests to expand their network, add personality and actual “brand voice” to a brand, and offer a convenient form of media to followers. If a podcast is high quality, offering value to the listener, and marketed well, it will be successful.

#MarketersToolboxSetup - marketing matchmakersFebruary 15, 2019#MT - MarketingComment

B2B and B2C, but this time, it’s Personal

Business to Consumer brands (B2C) have always benefited from taking a humanistic approach to marketing, while Business to Business (B2B) brands seem more impersonal, dry, and buttoned up. The spike in automation and behavioral, social, and mobile data, however, has influenced how brands communicate with consumers. Now, the line between the B2B and B2C is beginning to blur.

Marketing Industry/TrendsSetup - marketing matchmakersFebruary 12, 2019b2b, B2B Marketing, b2c, b2pComment

#MarketersToolbox - Video Content Creation Tools for Marketers

AgencySparks selected a few video marketing tools that may help spruce up your content creation process, enhance your social media posts, simplify video editing, and add to any creative strategy. If you have a flexible marketing budget and can experiment with the idea of changing up what type of platform your content is consumed on, take the risk and venture into investing in the audio/visual realm!

#MarketersToolboxSetup - marketing matchmakersFebruary 8, 2019#MT - Social Media, #MT - Marketing, video contentComment

Super Bowl 2019: Brands Defending Their Home Turf

The last time there was a battle near Atlanta, the city ended up in flames. This time, a blue wave washed over Atlanta for the Super Bowl LIII weekend. In the weeks leading up to the Super Bowl, Pepsi took over Coca-Cola’s turf, along with other foes to Atlanta-native brands, made their presence known.

How does a brand respond to such monstrosities? When their hometown, their sanctuary, is quickly overtaken by competitors?

Marketing Industry/TrendsSetup - marketing matchmakersFebruary 4, 2019Super BowlComment

#MarketersToolbox - Project Management Tools

AgencySparks selected a few project management platforms that help businesses with managing projects more efficiently. These tools can be used in tandem with a project manager or help a team construct an effective project management plan for day to day actions.

#MarketersToolboxSetup - marketing matchmakersFebruary 1, 2019#MT - ProductivityComment

Setup Offers Marketing Recruiting

Matchmaking between brands and agencies has always been our bread and butter… but we are often asked for help filling marketing job openings or connecting marketers with potential jobs. In one sense, we have always been amateur recruiters, so it is time to formalize the offering.

To fulfill our promise to brands as a go-to marketing resource, Setup is now offering recruiting as a service.

Setup News/EventsSetup - marketing matchmakersJanuary 29, 2019recruiting, types of agencies, intern, hierarchy, gaps, sparksouthComment

#MarketersToolbox - Lead Generation Tools

According to Hubspot, 61% of companies cite lead generation as their biggest marketing challenge. The consumer journey includes more touch-points than ever, making it more complex and harder to generate and nurture leads.

AgencySparks selected a few lead generation tools to help marketers generate and close deals with high-quality leads.

#MarketersToolboxSetup - marketing matchmakersJanuary 25, 2019lead generationComment

Marketing Tactics on the Chopping Block in 2019

Marketing is constantly evolving. In the past, keywords, SEO, experiential, AR/VR technology, live video, and social platforms have turned marketers’ heads. Now, marketers are trying to implement more and more voice search technology as it grows in popularity.

Each year brings some new invention that reshapes the marketing world. Marketers need to willingly evolve their marketing strategy as their priorities shift and technology evolves. Based on trends and performances in 2018, here are three marketing trends to keep an eye on in 2019.

Marketing Industry/TrendsSetup - marketing matchmakersJanuary 22, 2019marketing trends, SEOComment