#MarketersToolbox - Video Content Creation Tools for Marketers

Over the past few years Setup has collected and reviewed marketing tools in a number of categories. From tools that help benefit social media efforts to tools that increase productivity, Setup is on the case to help improve your life as a marketer!

Over the past few years, audio and visual content has taken precedent in the marketing world. Podcasts and videos are easier to create than ever and they are stimulating to the consumer’s senses. Since every marketer in the world is trying to get noticed, step out of any preconceived idea of what makes up good content strategy and attempt to meet the consumer where they are - through visual and audio content.

Jump on the Straight "Fire" Live Video Phenomenon

Setup selected a few video marketing tools that may help spruce up your content creation process, enhance your social media posts, simplify video editing, and add to any creative strategy. If you have a flexible marketing budget and can experiment with the idea of changing up what type of platform your content is consumed on, take the risk and venture into investing in the audio/visual realm!

Wavve

Wavve allows audio creators such as podcasters, musicians, radio speakers, or interviewers share, promote, and market their content to social media through video. This social media/content creation tool combines utilizing audio and visual content to increase brand awareness, social engagement, and exposure. According to Wavve, video is more likely to be shared over images and gifs - so reviving audio content in video format is bound to increase audience engagement with the user’s brand. The tool can be used on any platform that supports video - Twitter, Facebook, Instagram, LinkedIn, Youtube, Snapchat, and stories.

Biteable

Biteable’s Video for Social tool is a free social media tool that provides marketers with templates and easy-to-use editing software to simplify video content creation. Marketers can catch the consumer’s attention on social media with flashy and engaging visual content. The platform provides users with a library to choose a selection of templates or the user can download their own photos and videos, add content and music, and share it to multiple social channels. Biteable connects with Twitter, Facebook, and Youtube.

Raw Shorts

Raw Shorts is a free video editing tool (with paid plans for extra features) that assists marketers in making professional-looking demo, marketing, and explainer videos. Start ups, businesses, and marketing professionals could benefit from using this tool to inform or educate possible customers of their products/services. This video platform is also useful for sharing data or creating staff tutorials for internal use. Marketers simply use the easy-to-use interface to drag and drop animations, templates, and charts to create a video and then share it on social media.

Shakr

Shakr is a video marketing tool that simplifies the design and editing process to produce high quality videos for social media channels and ad campaigns. This tool offers 2,000 video templates designed by professional video designers to use and customize for marketing efforts. For different pricing plans, users can access the media and music libraries to create engaging videos that will take a brand’s marketing to the next level.

Promo

Promo is a video marketing tool that simplifies ad campaign and promotional video creation. By providing numerous templates and editing capabilities, users can customize ads with their message and logo to engage users. Users can create and design Facebook, Instagram, and LinkedIn ads to advertise their business. Promo offers video maker, image resizer, calendar, and Facebook cover tools. Industry leaders in business, real estate, e-commerce, marketing, and gaming will benefit the most from Promo. This tool partners with Getty Images, Youtube, Facebook, Instagram, and Shutterstock to provide users with the best resources.

As always, be sure to read reviews and do research on any tool you are considering to use to make sure it fits in and benefits your marketing strategy.

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#MarketersToolbox - Survey Tools to Improve Customer Relationships

At the end of the day, the consumer is the one who keeps a company in business - so, their voice is important. Give consumers the ability to speak candidly and openly to the business without any barriers by offering them a survey.

Surveying customers can uncover unknown insights that will lead to better, more efficient procedures. We’ve selected a handful of survey tools that could possibly improve your customer’s experience over time:

Marketers Toolbox - Delighted

Companies who track their Net Performance Score (NPS) and measure success based on the client’s input are more likely to improve and increase customer satisfaction. Surveys are a great tool to give the customer a voice and listen to the customer’s needs to provide the quantitative metrics to leverage change within a company.

Marketers Toolbox - Loomly

Organizing content across teams and departments for multiple accounts is bound to get messy. This tool helps individuals and teams create and manage content for social media platforms. Loomly even provides helpful optimization tips to help users get ahead of the competition and rank higher in SEO.

Read if Loomly is the right social media calendar tool for your company!

Marketers Toolbox - Undeck

Prepare a pitch deck with a specific creative that speaks to the client. Undeck gives users access to free creative resources to spruce up their content and decks.

Marketers Toolbox - Gmelius

Gmelius is a customer relationship management (CRM) system available on Google Chrome that manages projects and tasks.

Marketers Toolbox - Missinglettr

Do you have a blog, but are too busy to run an effective social media campaign? MissingLettr is a strategic content marketing tool that helps plan and automate published blogs into social media campaigns to increase traffic.

Marketers Toolbox - Winmo

Getting in front of key marketing decision makers who make all the calls is a difficult and time consuming task. Winmo streamlines that process for the sales team by creating opportunities to connect the user with the desired prospect.

Marketers Toolbox - Coverr

Download free videos for commercial and website use to engage consumers and bring your story to life.

Marketers Toolbox - DrawKit

Consumers react stronger to visual stories. Expand your designer toolkit with DrawKit - a tool that offers a collection of illustrations of varying styles.

Marketers Toolbox - Awario

Monitor your brand’s popularity and stay engaged with consumers with Awario - a web monitoring program that tracks brand conversations and social mentions. Staying engaged can lead to brand awareness and potential leads.

#MarketersToolboxSetup - marketing matchmakersFebruary 8, 2019#MT - Social Media, #MT - Marketing, video contentComment