What a Strong Personal Brand Can Do for You
What a Strong Personal Brand Can Do for You

Gain control of current and future opportunities by assessing yourself and developing a strong personal brand. Here are examples of notable people with strong personalities and brands and how you can emulate your life and actions after them…

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Marketing Industry/TrendsSetup - marketing matchmakersgary vaynerchuk, Richard Branson, steve jobs, personal brand, personal branding, company branding, Jeff bezos, digital age, identity, micro-interaction, statista, tribe of followers, job seeker contentComment
Using LinkedIn the Wrong Way - Avoid These 10 Common Mistakes
Using LinkedIn the Wrong Way - Avoid These 10 Common Mistakes

People’s goals for LinkedIn tend to change depending on need. There is a difference between accomplishing business or personal goals and using LinkedIn inappropriately. Here are some tips on how to get the most of the network as a professional resource.

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Marketing Industry/TrendsSetup - marketing matchmakerslinkedin, professional communication, professional resource, social currency, clickbait, newsfeed, linkedin's algorithm, job seeker content, Job filler content, recruitment Comment
Hashtag Hijacking: The Good, the Bad, and the Ugly
Hashtag Hijacking: The Good, the Bad, and the Ugly

It’s undeniable that hashtag hijacking is a crucial part of any brand’s social media marketing strategy. By using hashtags to participate in the conversation around current events and/or controversies, brands can humanize themselves while driving engagement and organic reach. So where is the line and what can we learn from past brands’ mistakes?

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Marketing Industry/TrendsSetup - marketing matchmakershashtag, hashtag hijacking, real-time marketing, trending hashtag, gain visibility on social media, social media marketing strategy, using hashtags to participate in the conversation around current events, organic reach, #mondaymotivation, #nationalcoffeeday, swarm agency, prince, the weather channel, purple rain, social media, brands that lose control of the conversation, brand-specific hashtags, cause-related hashtags, humanize a brand, demonize a brand, user-generated content, #mcdstories, McDonald's, digiorno, #whyistayed, bring awareness to domestic violence, bing, kenneth cole, cairo, skittles, 2016 election cycle, mars, donald trump jr., syrian refugees, social media managers, popular, viral, New Years, insensitiveComment