At Setup, we work with a number of outstanding and award-winning marketing agencies. Despite 2020 throwing hurdles at the world, our partners still managed to shine. Working with such impressive companies motivates us to continue to make connections, and they truly got us through the year.
Read MoreDespite malls resembling ghost towns, companies stepped up to make the holiday shopping season “normal” for consumers, leading to one of the biggest digital sales days ever - following 2019’s Cyber Monday - as U.S. consumers spent around $9 billion on retail sites.
How did retailers effectively change Black Friday to adjust to the current needs of the pandemic?
Read MoreThe best marketers seek to uncover the true needs of a consumer then develop a solution to serve those needs.
How can marketers continually do this and which companies have succeeded in the past? Joe Koufman, CEO of Setup, shares his thoughts from his experience and conversations with other marketing leaders.
Read MoreOver and over again, it has been proven that purpose-driven companies outperform those that are seeking only profit. Joe Koufman, CEO of Setup, discusses the benefits behind defining a company’s purpose, vision, tenets, and values.
Read MoreThe SPARKsouth conference exposes attendees to multiple marketing career paths and sessions dedicated to mentoring and developing students’ professional skills and mindsets.
Due to Covid, the conference that typically takes place in venues such as UGA’s Terry College of Business or Truist Park was completely digital.
Read MoreJust like most events in 2020, this year’s Prime Day looks a little different. What normally is the ecommerce holiday of the summer, Amazon Prime Day is now taking place on October 13th and 14th, right before the holiday shopping season.
The veiled threat of a lethal virus has changed consumer purchasing behaviors drastically, leading to a surge of ecommerce use and an unwillingness to shop indoors.
Read MoreThe pandemic has impacted an array of industries both positively and negatively - causing company and consumer behaviors to change. At Setup, we’ve spoken to a number of marketers in a variety of industries including Restaurants, B2B, IT and Services. The rise of reliance on technology and ecommerce during this time led us to ask the following questions to ecommerce industry experts to gauge current and future trends.
Read MoreGiven the change in consumer behavior and increase in digital marketing adaptation, we reached out to some paid media experts to understand how marketers are best utilizing paid media at this time and what trends are arising.
Read MoreDue to its consumer-facing nature, the B2C industry shines brighter in the spotlight than B2B. Given that they are both a “people” business, however, the two share a good bit in common.
We asked B2B marketing agency experts about the current status of the B2B industry, how it is changing and being influenced by the B2C industry, and how B2B is adapting to the current demand of the pandemic.
Read MoreJoe Koufman, CEO and Founder of Setup, shares the key steps behind building, nurturing, and maintaining a strong business network.
Read MoreLinkedIn is increasingly becoming a valuable social media platform for business professionals to connect, network, and grow. Although the pandemic has led to challenges for LinkedIn’s own ad revenue and employees, the potential it offers to alert job seekers of trends or connect professionals with one another is incomparable.
How can users best optimize the platform?
Read MoreWith the video capabilities of the beloved Vine platform, the sharing capabilities of Facebook, and the meme capabilities of Twitter, TikTok has other social platforms running scared (and even attempting to create worthy competitors like the failed Lasso and the upcoming Reels).
What can marketers learn about consumers from TikTok’s speedy rise?
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