Marketing in a multicultural landscape is inherently difficult. With so many perspectives to consider, brands often miss the mark in marketing campaigns.
Besides, offending consumers leads to hefty costs dealing with social media backlash, public relation nightmares, a decrease in followers, and loss of brand credibility and loyalty.
How can brand marketers avoid cultural insensitivity in campaign advertising?
Read MoreOver the years, there have been some brand hoax standouts that have certainly gained traction and stopped audiences in their tracks, but how do popular brands like Burger King and Netflix keep up? Which brands consistently wow us, compelling us to click that “share” button? Which brands lost their touch?
Read MoreThe marketing industry is overwhelmingly female. To celebrate the women who make up the marketing profession during Women’s History Month, we asked women marketing leaders from Interface, Hiscox USA, Mizuno, and Great Clips Inc. about their personal triumphs, tribulations, and advice about working in the marketing industry.
Read MoreThe agency-client relationship is tricky - while some agencies dream big with grandiose ideas for executing a project or campaign, a brand may be constrained by strict guidelines and a limited budget. The absence of communication leads to a tense business relationship, and, potentially, a break-up.
Strong relationships are maintained by constant conversations about objectives and expectations. Here are 5 things clients wish their agency partners knew…
Read MoreThe agency-client relationship is a two-way street that requires constant effort and a deep understanding of the other party. The best agency-client relationships have a healthy commitment to teamwork, communication, and the overall success of a project or marketing initiative. Sometimes it is difficult to see the operating reality of the other partner…That’s why Setup™ spoke with several agency partners to gather their perspective on what they wish their clients knew.
Read MoreWhen it comes to the summer season, marketing students look for full-time jobs or internship opportunities...and companies methodically craft their job descriptions with hopes of attracting top talent.
What qualities make up a good intern candidate? How does a company simplify the search and interview process? There is so much to consider when looking for an intern prospect…let Setup™ guide you.
Read MoreThere are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them.
Read MoreBusiness to Consumer brands (B2C) have always benefited from taking a humanistic approach to marketing, while Business to Business (B2B) brands seem more impersonal, dry, and buttoned up. The spike in automation and behavioral, social, and mobile data, however, has influenced how brands communicate with consumers. Now, the line between the B2B and B2C is beginning to blur.
Read MoreThe last time there was a battle near Atlanta, the city ended up in flames. This time, a blue wave washed over Atlanta for the Super Bowl LIII weekend. In the weeks leading up to the Super Bowl, Pepsi took over Coca-Cola’s turf, along with other foes to Atlanta-native brands, made their presence known.
How does a brand respond to such monstrosities? When their hometown, their sanctuary, is quickly overtaken by competitors?
Read MoreMarketing is constantly evolving. In the past, keywords, SEO, experiential, AR/VR technology, live video, and social platforms have turned marketers’ heads. Now, marketers are trying to implement more and more voice search technology as it grows in popularity.
Each year brings some new invention that reshapes the marketing world. Marketers need to willingly evolve their marketing strategy as their priorities shift and technology evolves. Based on trends and performances in 2018, here are three marketing trends to keep an eye on in 2019.
Read MoreJust like how a marching band has multiple sections to sound good, a marketing agency has multiple departments to function properly. Navigating the different roles and purposes of each department can get confusing and overwhelming, however.
Here is a simple breakdown of some typical agency departments (and the roles within) for those interested in working in/for a marketing or advertising agency.
Read MoreWhen do you need to stop using your in-house team for every project and hire a marketing agency? Finding an agency who is an expert in your industry with a hefty skill set may be difficult at first, but with the proper guidance, it is just what you need to succeed.
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