Client vs. Agency Side Marketing: Understanding the Different Career Paths

Marketers graduating from college often ask me whether they should pursue client- or agency-side opportunities for their initial job out of college. I tell them that in the long term, it is always best to get experience with both, but initially, a stint on the agency-side provides more opportunities to learn about different marketing roles, industries, and experiences than the client-side.

Joe Koufman, Founder and CEO of Setup, the matchmakers bridging the gap between agencies and brands, and Andrea Striebel, the VP of Marketing for Floor & Decor, share their thoughts on agency- vs client-side careers.

#MarketingMixer | Capability Showcase Recap - 10 Case Studies in 90 Minutes

At Setup, we work with some of the finest marketing agencies across the nation with an array of capabilities. Our most recent March #MarketingMixer gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours. Ten case studies in 90 minutes, with some fun trivia in between, featuring an array of brands like adidas, ParkMobile, PAMA, Prudential, and more.

Setup Pulse - 4.1.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Meta’s political ban, toilet paper ads we’re stuck on, Starbuck’s CMO no more, and more…

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CMO Spotlight | Amy Comeau - Emory Healthcare

Setup CEO and Founder, Joe Koufman, spoke with Amy Comeau, the Vice President of Marketing for Emory Healthcare, to share about her journey from vocal performance and Opera houses to Healthcare, building collaborative bridges, passion for Publix, the power of her mother’s words, and more.

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What Client-Side Marketers Want (and Don’t Want) from their Marketing Agency Partners

In the last 10 years, Setup has conducted five Marketing Relationship Surveys, connected over 800 Brands and Agencies, conversed with well over 1000 Brand-sides marketers, and enacted 50+ Agency Assessments for Agency partners. Here’s the secret: Clients just want to have good chemistry! But how do you develop it?

6 Questions for Inspirational Women in Marketing Series | Part 13

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Part 13 features leaders from Nationwide, NAPA, Neogen Corporation, and Pratt Industries, Inc.

Setup Pulse - 3.18.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about brand purpose, B2B Marketing efforts, Michael CeraVe, and more…

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CMO Spotlight | Pam Piligian - Navy Federal Credit Union

Setup President, Amanda Thompson, virtually sat down with Pam Piligian, the CMO and SVP of Navy Federal Credit Union, to discuss her admiration for Chick-fil-A, her experience at Ocean Spray, and her ability to charm consumers.

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March Madness is in the "Air"

It may be hard to believe today, but the Nike basketball sneaker department was hanging on by a shoe lace, struggling to make any headway against Converse and Adidas in 1984.

What steps did the Nike team take to put them back on the map? And how did Michael Jordan impact that success?

6 Questions for Inspirational Women in Marketing Series | Part 12

Our ongoing Women in Marketing series highlights marketing leaders from different backgrounds and industries who continue to innovate and push the boundaries of their role.

This segment features the advice and journeys of leaders from CVS Health, Prudential, and more.

Setup Pulse - 3.4.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about AI as a tool for marketers, Wendy’s cost experiments, Apple’s executive team, and more…

Setup Pulse ReportSetup - marketing matchmakersMarch 4, 2024pulse reportComment

CMO Spotlight | Sheraun Britton-Parris - Cordance

In the spirit of Black History Month, Setup CEO, Joe Koufman, virtually sat down with Sheraun Britton-Parris, the Chief Marketing Officer at Cordance, to discuss why following her gut is her superpower, the importance of customer-centric marketing, and the inspirational story of how Nathan Nearest Green, an enslaved black man, taught Jack Daniels.

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