#MarketingMixer | Capability Showcase Recap - 10 Case Studies in 90 Minutes
As marketing matchmakers, Setup hosts a variety of virtual (#MarketingMixer and In This Dame and Age) and in-person events (such as the famous #MarketersBreakfast) to educate and connect client-side and agency-side marketers. The purpose of these events is to build community. Every so often, in addition to building the community, we have an opportunity to showcase the brilliant marketing talents of our agency partners (in a pitch-free environment, of course).
At Setup, we work with some of the finest marketing agencies across the nation with an array of capabilities. Our most recent March #MarketingMixer gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours. Ten case studies in 90 minutes, with some fun trivia in between.
How often do marketers get to experience that range of expertise representing a vast range of capabilities for a variety of industries?
Expert agency presenters walked participants through their dynamic approaches and successful strategies to pull off extraordinary campaigns. Industries included: Arts & Entertainment, Restaurants, Travel & Tourism, Financial Services, Retail, Manufacturing, Beverages, and Software Development.
“Each agency provided the nuts and bolts of start to finish campaign work, and it was inspirational to hear about.”
From toasting the beverage industry with Sensis’ delightful work with PAMA Pomegranate Liqueur, to the impactful journey of Look Listen’s financial services Black wealth campaign with Prudential, each agency showed up and showed out, captivating the audience with impressive results, personality, and pizzazz. Watch a taste of the event here:
The line-up consisted of the following agencies representing their work for the following brands:
The Shipyard | San Francisco Ballet
St. John | Huddle House/Metro Diner
Intermark Group | Alabama Tourism Department
Look Listen | Prudential
IMA | adidas
The Variable | Season/Mutandis
Luquire | Visit North Carolina
Sagepath Reply | SouthState Bank
Sensis | PAMA Pomegranate Liqueur
Alloy | ParkMobile
If you’re interested in working with or speaking to any of these agencies, please reach out to us!
Upcoming Events
Are you a Client-side marketer located in Atlanta looking to meet other like-minded marketers? Look no further!
Our next event is an in-person #MarketersBreakfast on May 2nd. This event’s theme is Marketer Speed Dating - meaning you get to meet all of the attendees in a pitch-free environment to focus on networking and connection. RSVP here to join us!
Want to connect?
If you would like to know more about Setup, connect with us!
We believe in connecting marketers in various ways, so let us connect you to the perfect marketing agency to suit your needs, to different industry marketers to learn from, and/or to relevant job roles/positions to grow your career. We are here and ready to make more marketing matches for you.
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According to the 2023 Setup Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners.
This has been the case for the last five years of the Marketing Relationship Survey.
What does this mean for Clients + Agencies? How can they optimize their efforts with this knowledge?