#MarketingMixer | Capability Showcase Recap - 10 Case Studies in 90 Minutes

As marketing matchmakers, Setup hosts a variety of virtual (#MarketingMixer and In This Dame and Age) and in-person events (such as the famous #MarketersBreakfast) to educate and connect client-side and agency-side marketers. The purpose of these events is to build community. Every so often, in addition to building the community, we have an opportunity to showcase the brilliant marketing talents of our agency partners (in a pitch-free environment, of course).

At Setup, we work with some of the finest marketing agencies across the nation with an array of capabilities. Our most recent March #MarketingMixer gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours. Ten case studies in 90 minutes, with some fun trivia in between.

How often do marketers get to experience that range of expertise representing a vast range of capabilities for a variety of industries?

Expert agency presenters walked participants through their dynamic approaches and successful strategies to pull off extraordinary campaigns. Industries included: Arts & Entertainment, Restaurants, Travel & Tourism, Financial Services, Retail, Manufacturing, Beverages, and Software Development.

“Each agency provided the nuts and bolts of start to finish campaign work, and it was inspirational to hear about.”

— Tara Wiese | Ole Smoky Distillery | Marketing Director

From toasting the beverage industry with Sensis’ delightful work with PAMA Pomegranate Liqueur, to the impactful journey of Look Listen’s financial services Black wealth campaign with Prudential, each agency showed up and showed out, captivating the audience with impressive results, personality, and pizzazz. Watch a taste of the event here:

The line-up consisted of the following agencies representing their work for the following brands:

The Shipyard | San Francisco Ballet
St. John | Huddle House/Metro Diner
Intermark Group | Alabama Tourism Department
Look Listen | Prudential
IMA | adidas
The Variable | Season/Mutandis
Luquire | Visit North Carolina
Sagepath Reply | SouthState Bank
Sensis | PAMA Pomegranate Liqueur
Alloy | ParkMobile

If you’re interested in working with or speaking to any of these agencies, please reach out to us!

Upcoming Events

Are you a Client-side marketer located in Atlanta looking to meet other like-minded marketers? Look no further!

Our next event is an in-person #MarketersBreakfast on May 2nd. This event’s theme is Marketer Speed Dating - meaning you get to meet all of the attendees in a pitch-free environment to focus on networking and connection. RSVP here to join us!

Want to connect?

If you would like to know more about Setup, connect with us!

We believe in connecting marketers in various ways, so let us connect you to the perfect marketing agency to suit your needs, to different industry marketers to learn from, and/or to relevant job roles/positions to grow your career. We are here and ready to make more marketing matches for you.

Missed the event and want to be sure to attend upcoming ones? Subscribe to our newsletter below for marketing event information, interviews with CMOs, industry updates, and more.

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Insights from the 2024 Setup Marketing Relationship Survey: What Marketers and Agencies Need to Know Event Recap

Last week, Setup hosted a LinkedIn Live event led by Setup Founder & CEO, Joe Koufman, that featured Courtney Lewis, the CMO of The Variable, and Elicia Azali, the CMO of Beazer Homes, to unveil the 2024 Setup Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients. This year’s results, drawn from over 400 responses across industries, spotlight the evolving priorities, challenges, and opportunities in these relationships.

Setup Happy Hour - Connecting + Celebrating in 2024

In support of our vision to connect marketers with the best people and resources, we’ve hosted a Happy Hour for the Atlanta marketing community at our office for the last two years. Partners, community members, and Clients all join together to laugh, chat, and learn more about one another.

Why Valuing Clients + Your Team Pays Off Big

Whether you’re an Agency or Brand marketing leader, or the point person (Account Services/Project Manager) in an Agency-Client relationship, it’s important to make people feel valued. We’ve compiled notes from countless conversations on what makes a relationship sustainable, and what can ruin it. Check it out!

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Pulse Report 10.21.24

Welcome to the Setup Pulse for Brands + Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about tech-savvy Brands, Heinz's misstep, the Marketing Relationship Survey results, and more.

‘Tis the Holiday Season to Gather... and Build Brand Loyalty

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How Data-Driven Decision Making Transforms Agency-Client Partnerships

At Setup, we regularly conduct Agency Assessments where we interview Agencies and their past and current Clients about an Agency's performance, strengths, and weaknesses. Surprisingly, when the results are presented, Clients tend to comment about a lack of data-driven practices, or a need for more.

If data-driven decision making is so impactful, then why are some companies lacking in data usage?

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Travel and Hospitality Marketing: Prioritizing the Customer Experience

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6 Tips to Maximize Your Marketing Budget

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), it has become more of a challenge to sort budgets. Last year’s numbers may not be a great indicator of future success. One thing is certain, however: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive.

Check out key budgeting challenges that marketers often face and practical solutions to help marketing leaders craft a stronger, more agile budget.

Pulse Report 9.16.24

Welcome to the Setup Pulse for Brands and Agency marketers alike! We provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Client team layoffs + increased budgets for Agencies, sprint models, football season + more...

It’s Giving… Marketing to Gen Z

Gen Z is expected to have $2.7 trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. They currently make up about 25% of the worldwide population. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce.

Gen Z is a big deal, and marketers need to pay attention.

What Marketers Need to Know About the Next Generation: Gen Alpha

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Is Your Agency Missing the B2B Boom While Chasing the B2C Bust?

Many Agencies focus on B2C tactics but could be missing out on untapped B2B opportunities. Learn how you can apply the same powerful B2B strategies you use for Clients to fuel your Agency’s growth.

Pulse Report 8.26.24

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#MarketersBreakfast - Unlock Your Team’s Potential Recap

Connection in a post-Covid world is different. Most teams are remote and trying to rebuild the remnants of culture’s past. Our August #MarketersBreakfast was aimed to cure this slump by focusing on the tools leaders need to build better and more healthy communication practices to unite their teams and improve their organizations.

The Expert’s Irony: Are Agencies Losing Their Own Game?

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Talk the Talk: Mastering Workplace Communication + Collaboration

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The Good, The Bad, and The Mediocre: 2024 Cannes Lions

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Being purpose-driven leads to stronger relationships with consumers rooted in trust, a positive perception of the Brand, excited employees and stakeholders who feel like their work has meaning, and more. By leaning into cause-driven marketing, Brands make a stronger impact, and gain more traction. Past studies show that consumers want Brands to care, especially when it comes to values that align with their own.

Through our research and discussions, we were inspired to point out a few ad campaigns that use their influence for good.

Here are five of our favorite marketing campaigns that amplify what it means to be purpose-driven:

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In This Dame and Age - Marketing For Good Event Recap

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5 Client-Side Marketing Challenges

Each year, we conduct the Marketing Relationship Survey with both Client-side and Agency-side marketers to uncover the latest insights on marketing challenges, innovative solutions, and industry preferences. This allows us to identify key marketing gaps and provide strategic solutions that simplify and enhance marketers' efforts. Reach about last year’s Marketing Relationship Survey.

What challenges are Clients currently facing alongside their agency partners in 2024?

Setup News/EventsSetup - marketing matchmakersApril 2, 2024capability showcase, #marketingmixer, case study, marketing eventComment

#MarketingMixer | Capability Showcase Recap - 10 Case Studies in 90 Minutes

How often do marketers get to experience that range of expertise representing a vast range of capabilities for a variety of industries?

The line-up consisted of the following agencies representing their work for the following brands:

Upcoming Events

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