A Wrap on the Packaging Industry in 2023
A Wrap on the Packaging Industry in 2023

At Setup, we talk to a variety of Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their schools of thought, advice, and noticeable trends. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. Jacob Resnick, the Marketing Manager at Viking Masek Packaging Technologies, and Garry Wicka, the VP of Global Strategic Marketing at Sealed Air, shared their thoughts on innovative strategies and what can be learned from the packaging industry in the interview below.

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5 Takeaways from Conversations with Marketing Leaders
5 Takeaways from Conversations with Marketing Leaders

Over the past couple of months, I’ve been on a journey to connect with as many marketers as I can and chat with them about their personal experiences working in the industry. I have walked away from every conversation with new insights and perspectives on ways that I can tackle my own career, and I want to share some of the overarching themes with you here. Here are my 5 takeaways from conversations I've had with some top marketing leaders.

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5 Ways to Prove Marketing’s Value to the C-Suite
5 Ways to Prove Marketing’s Value to the C-Suite

Why is Marketing always first on the chopping block when it comes to budget cuts? 

Because of soft metrics that are harder to track and “fluffy” language, Marketing can be overlooked by executives who don’t understand its value and overall contribution to success. 

Marketers are advocating for themselves more easily using analytics, but what other methods could CMOs, VPMs, Marketing Managers, and any Marketer in an organization use to get the C-Suite on the same page?

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#MarketersBreakfast | Proving Marketing’s Value
#MarketersBreakfast | Proving Marketing’s Value

The beauty of our #MarketersBreakfast is that we gather a collection of marketing leaders with years of experience who are eager to connect and share their expertise when discussing an array of topics. For example, one of our recent breakfasts dove into “Marketing Therapy,” or marketers’ main challenges. This led to dedicating an entire breakfast to proving ROI and the Value of Marketing to the Executive Suite. 

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