Setup Pulse - 8.28.23
Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.
Read up on what’s being talked about this week!
Trending Topics
Gen Z: YouTube > TikTok?!
A recent report shows Gen Z is ranking YouTube as their favorite social platform over TikTok and Meta, specifically for gaming. Two thirds of teens play video games at least once a week, so tailor your content accordingly.
Will AI Replace Your Staff?
There’s a lot of talk about whether or not AI will replace agencies or your creative staff. Can it? Obviously this is a huge topic..but, short answer, no. AI can’t provide emotional intelligence. It's a tool for humans, not a replacement.
Threads On The Web
In an effort to increase usage of the app, Threads is now available on desktop. You can post, interact, and view your feed from your computer. Search will be coming soon too!
New + Noteworthy
New Google Core Update
Google just released their second core update of 2023. Due to them making changes to the search algorithm, be sure to keep an eye on your site analytics and rankings over the next few weeks.
Ad Of The Week
YETI's new campaign highlights how to be more environmentally friendly and how their exceptional product quality will last for years to come.
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Welcome to the Setup Pulse for Brands and Agency marketers alike! We provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about Client team layoffs + increased budgets for Agencies, sprint models, football season + more...
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Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk about social media trends to keep an eye on, consumer behavior, The Coca-Cola Company’s latest campaign, and more…
Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. This week we talk CMO trends, agency layoffs, Gen Z preferences, Pinterest + more…
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